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The Hilton Honors program is adding a new benefit for its mid-tier and top-tier elite members — beginning January 1, 2018, Hilton will offer its Gold and Diamond members the option of a complimentary continental breakfast when staying at its Waldorf Astoria properties.
If you’re a Hilton Gold or Diamond member, as of January 1 you’ll be able to choose between a complimentary continental breakfast or an equivalent food & beverage credit as a MyWay benefit choice at Waldorf properties. The breakfast benefit will also be extended to an additional guest, though of course only if it’s the MyWay benefit you choose.
The option to select complimentary breakfast was a benefit already available at Conrad properties for both Gold and Diamond guests. But now with the addition of Waldorf Astoria hotels, the chain is making the benefit available to its highest elite members at all of its luxury properties.
Overall, this is a positive change for Hilton Honors, and a great way to kick off 2018. Early in 2017, the program underwent a refresh, adding features and changing its name from HHonors to Honors, but the lack of complimentary breakfast at its high-end Waldorf Astorias was an obvious hole. Hilton now has a leg up on Marriott on this front, as Marriott doesn’t offer complimentary breakfast to elites at its own high-end Ritz-Carlton properties.
As a reminder, several credit cards come with complimentary Hilton Honors Gold elite status, which now will carry the choice of free breakfast at Waldorf hotels. Cards that come with Hilton Gold include the Platinum Card from American Express and the Hilton Honors Surpass Card from American Express.
Featured image of the Waldorf Astoria Orlando.