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Wow, this is a very cool move from Delta — and, uhh, it couldn’t have come at a better time. Beginning this Sunday, October 1, the carrier will offer free messaging on all of its Gogo-equipped planes.

Passengers will be able to chat with their friends, clients and loved ones for free using iMessage, WhatsApp and Facebook Messenger. Only text is supported — so don’t expect to be able to send pics of your in-flight meal — but it’s easy to get set up:

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Of course, this is a win-win — messaging uses very little bandwidth, so the cost to Delta and Gogo is minimal. However, the benefit to customers can be tremendous, especially when it comes to coordinating pickups and other post-flight plans.

Delta’s currently in the process of upgrading much of its fleet with Gogo’s much-improved 2Ku satellite connectivity, with 200 planes already flying with the new tech. A total of 600 Delta planes are expected to be equipped with 2Ku within the next two years.

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