Lyft Rolls Out Premium Car Options, Lux and Lux SUV
Update 6/29/2017: Lyft is rolling out Lyft Lux and Lyft Lux SUV in 16 more cities today. You'll now be able to order one in Atlanta, Baltimore, Boston, Dallas, Denver, Detroit, Las Vegas, Miami, Minneapolis, Orange County, New Jersey, Philadelphia, Phoenix, San Diego, Seattle and Washington, D.C.
Lyft is adding two more options to its ride-hailing service with the introduction of Lyft Lux and Lyft Lux SUV.
Lux and Lux SUV are premium options for Lyft customers, essentially described as a black car or a luxury SUV. The cars are currently available in five markets, including Chicago, New York, Los Angeles, San Francisco and San Jose and will be expanded to 15 more areas through mid-June. The new ride choices will be more expensive than a Lyft Line, regular Lyft or Lyft Plus.
According to TechCrunch, cars will be no older than a 2011 model, in "excellent" condition, have a black paint job, leather or pseudo-leather seating, drivers will have at least a 4.7 star rating and LUX SUVs will be able to seat at least six passengers. You can see what car models meet the Lyft Lux requirements here.
The new service seems to be in direct competition with Uber, which offers a large number of ride options that vary depending on the market. Lyft now has five.
Delta also recently partnered with Lyft, with an exclusive partnership that offers riders SkyMiles whenever they take a Lyft ride. You can also earn JetBlue TrueBlue points when you ride in a Lyft.