This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

If you’ve ever watched an episode of Sherlock and thought, “I could do that,” now’s your chance to dive into your personal mind palace and show off your smarts. The Bletchley, a new spy-themed bar in London, requires that you crack a code before they’ll serve you a cocktail. Named for Bletchley Park, the top-secret site where Alan Turing and his fellow codebreakers tinkered with the Enigma machine during World War II, guests of The Bletchley are handed an army jacket upon entry, given a briefing and seated at a table with their very own Enigma machine.

bletchley-london1
If you want to order a cocktail, you’d better be ready to work for it.

Located in a hidden, bunker-like space in the back of a Chelsea pub (the address will only be disclosed once you confirm your reservation), the bar is the brainchild of Seb Lyall’s Lollipop — the same company behind ABQ London, a Breaking Bad-themed bar, and The Bunyadi, London’s infamous “naked restaurant.” Patrons can choose from two different experiences: Cryptic Cocktails, a two-hour reservation that includes three cocktails (one welcome drink and two cryptic ones) for £29.99 (about $37) per person, or The Double, which will get you six cocktails over the course of four hours in the bunker room for £54.55 (about $68) per person.

bletchleylondon3
At one point, The Bletchley had a 7,000 person waiting list.

With a welcome drink in hand, guests are tasked with completing a series of tests which are meant to both tease the brain and whet the appetite for libations. The brilliant part is that each puzzle is actually helping to decode the drinker’s flavor and even odor preferences, with every response translating into a customized — and one-of-a-kind — cocktail. You’ll radio your codes to the bar as you get them.

bletchleylondon4
Drink to your success!

“This is our first step towards creating a truly personalized cocktail menu,” Lyall said in a press statement. “We will also be exploring techniques involving the genetic code and DNA and strive to understand unique taste preferences.” For the moment, they’re sticking with the Enigma machine — and it’s proven to be a very popular night out.

bletchleylondon6
Drinks are customized based on patrons’ taste and odor preferences.

Reservations, which are required, can be made online, but they can be as tough to get as some of the codes that came across Turing’s desk — at one point, the bar had a waiting list of 7,000 people. But if your dates are flexible and you don’t mind a late-night drink (we were offered a couple of midnight spots), you’d better get cracking. Though no official closing date has been reported, reservations are currently only being accepted through the end of May. The game is on!

All images courtesy of The Bletchley.

The Platinum Card® from American Express

The American Express Platinum card has some of the best perks out there: cardholders enjoy the best domestic lounge access (Delta SkyClubs, Centurion Lounges, and Priority Pass), a $200 annual airline fee credit as well as up to $200 in Uber credits, and mid-tier elite status at SPG, Marriott, and Hilton. Combined with the 60,000 point welcome offer -- worth $1,140 based on TPG's valuations -- this card is a no-brainer for frequent travelers. Here are 5 reasons you should consider this card, as well as how you can figure out if the $550 annual fee makes sense for you.

Apply Now
More Things to Know
  • Earn 60,000 Membership Rewards® points after you use your new Card to make $5,000 in purchases in your first 3 months.
  • Enjoy Uber VIP status and free rides in the U.S. up to $15 each month, plus a bonus $20 in December. That can be up to $200 in annual Uber savings.
  • 5X Membership Rewards® points on flights booked directly with airlines or with American Express Travel.
  • 5X Membership Rewards points on prepaid hotels booked on amextravel.com.
  • Enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations around the world.
  • Receive complimentary benefits with an average total value of $550 with Fine Hotels & Resorts. Learn More.
  • $200 Airline Fee Credit, up to $200 per calendar year in baggage fees and more at one qualifying airline.
  • Get up to $100 in statement credits annually for purchases at Saks Fifth Avenue on your Platinum Card®. Enrollment required.
  • $550 annual fee.
  • Terms Apply.
  • See Rates & Fees
Intro APR on Purchases
N/A
Regular APR
N/A
Annual Fee
$550
Balance Transfer Fee
See Terms
Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.