Skip to content

American Airlines Ups Its Game for Hollywood

Aug. 17, 2016
2 min read
American Airlines Ups Its Game for Hollywood
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Sign up for our daily newsletter

American Airlines has been working to expand its presence in Los Angeles (LAX) over the last year. So far in 2016, AA has added new international routes, many new domestic routes, rolled out a new marketing campaign (#BestInLAX) and signed on to be the primary sponsor for the Hollywood Bowl.

In total, American Airlines had plans to operate 220 daily flights from LAX to 70 different destinations starting this June. While this rapid expansion has led to major operational issues — leading AA to now scale back LAX flights — AA seems to still be committed to becoming the primary airline at LAX.

This week, we learned about another initiative that AA is using to up its LAX game: the American Airlines Council on Entertainment. This panel of entertainment industry managers and executives has reportedly been meeting every few months to help the carrier cater better to the crucial Los Angeles entertainment industry.

Among the improvements are healthier salads in premium cabins.
Among the improvements are healthier salads in premium cabins. Image courtesy of American Airlines.

The reported improvements have been fairly incremental so far: healthier in-flight food, a 24-hour service desk and a private reservation line for top VIPs.

The panel also convinced AA to add another Los Angeles (LAX) to Toronto (YYZ) flight for eight days in September during the Toronto International Film Festival. While the existing once-daily flight between these airports is on an Airbus A319 with standard recliner first-class seats, the additional flight will be operated using American Airlines' A321 Transcon — which includes 10 lie-flat first-class seats and 20 lie-flat business-class seats.

Bottom Line

It's good to see American Airlines reach out for guidance on how to improve. Still, while the improvements implemented so far might persuade some entertainment executives and performers to switch, AA is going to lose the battle for LAX if it doesn't drastically improve its operational performance. After all, having a healthier salad on board isn't going to make up for less than 65% of AA's flights arriving on time in June at LAX. If the council is able to convince AA that operational performance should be the primary goal, that's one improvement that'll benefit all American Airlines passengers.

H/T: LA Times

[card card-name='Citi® / AAdvantage® Platinum Select® MasterCard®' card-id='22144516' type='javascript' bullet-id='1']

Featured image by Kevin Song

Top offers from our partners

How we chose these cards

Our points-obsessed staff uses a plethora of credit cards on a daily basis. If anyone on our team wouldn’t recommend it to a friend or a family member, we wouldn’t recommend it on The Points Guy either. Our opinions are our own, and have not been reviewed, approved, or endorsed by our advertising partners.
See all best card offers