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JetBlue’s fighting back after losing the recent Virgin America acquisition to Alaska Airlines. The New York-based carrier just launched a new “Calling All JetBlue Virgins” campaign, presumably as an attempt to attract Virgin America fans who haven’t yet flown with JetBlue.
The airline will be giving away 500 round-trip flights to “JetBlue virgins” in New York and California, in other words, people who have never taken a flight on JetBlue. To enter the contest, register on callingalljetbluevirgins.com by 11:59 ET on April 13. The contest is only open to residents of New York and California and you must not have ever flown the airline at the time of entry — the winners will be awarded a transferrable travel certificate that’s valid for one year.