Starwood Adds Design Hotels to SPG Portfolio

Nov. 12, 2015

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3 min read

Starwood Adds Design Hotels to SPG Portfolio

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SPG has been in the news a lot lately – whether it be for rumored acquisitions, potential Cyber Monday deals, offering up to 10% off select stays or adding two new hotels in Las Vegas. But today, SPG announced that it has added Design Hotels to its collection, becoming the eleventh brand in the chain's portfolio. Design Hotels are described as a curated selection of individual hotels that offer cultural authenticity and thought-provoking design and architecture.

The Gramercy Park Hotel, a Design Hotel property. Image courtesy of Boutique Hotels. — The Gramercy Park Hotel, a Design Hotel property. Image courtesy of Design Hotels.

The full Design Hotels portfolio, which has 287 properties worldwide, has yet to be added to SPG. As of today's soft launch, five properties are available to book with SPG – the Gramercy Park Hotel in New York City; the C-Hotel in Lake Como, Italy; the Nira Montana in La Thuile, Italy; the Ten Bompas Hotel in Johannesburg, South Africa; and the Kruisherenhotel Maastricht Hotel in Maastricht, Netherlands. SPG will add additional Design Hotels on a regular basis, with 40 projected to join by the beginning of 2016.

SPG Members who book stays at participating Design Hotels will be offered different benefits than they receive at other SPG properties (when booking through Starwood) — here's the rundown:

2 Starpoints per dollar spent (3 for Gold Preferred and Platinum Preferred Members, 4 for P75 and P100)
Night and stay credit toward elite status
High-speed internet access and bottled water in-room
SPG Gold and Platinum members will automatically receive a Starpoints bonus as their welcome gift
Members who pay with the Starwood Preferred Guest Credit Card from American Express or Starwood Preferred Guest Business Credit Card from American Express card will earn 2 points per dollar at participating Design Hotels
Free night redemption is planned to be available in early 2016

Pool at the Nira Montana in La Thuile, Italy, a Design Hotels property. Image courtesy of Design Hotels.

To book a stay at one of Design Hotel's properties, go to the new chain's tab on SPG's website. When booking, make sure to use the Starwood Preferred Guest Credit Card from American Express, which is offering 25,000 points when you make $3,000 in purchases in the first three months or the Starwood Preferred Guest Business Credit Card from American Express, which is offering 25,000 points after spending $5,000 in the first three months. SPG points are widely regarded as the most valuable loyalty currency, and you can now earn points at some amazing new properties with the addition of Design Hotels.