6 reasons to visit Florence, Italy
The Italian city of Florence is a picturesque spot that's hailed as being the birthplace of the Renaissance. With an entire historic city center deemed a UNESCO World Heritage site -- not to mention a metropolis filled with quaint and romantic hidden spots just waiting to be discovered -- this Tuscan paradise is a prime travel destination.
Here are six reasons why you should plan a trip to one of our favorite cities in the world.
1. The river
Strolling along the river in many cities is a lovely experience, but the riverfront in Florence has an ethereal quality to it, setting the vibe for the entire city -- you might say the Arno River breathes life into Florence. The bridges are gorgeous day or night, and somehow the sunlight never hits them in just the same way, so crossing at different hours always makes for unique photos.
The Ponte Vecchio is the most popular bridge, but the real fun lies along with the other, less touristy bridges. Be like the locals and bring a bottle of wine and some snacks after dark to sit on the Ponte alle Grazie with your friends and take in the scene or order an Aperol Spritz at the bar on the corner and enjoy the view. For a quieter walk, wander across the Ponte Santa Trinita or the Ponte alla Carraia.
Read more: The best destinations to visit from Milan, Italy

2. The art, history and architecture
Florence is heaven for art and history buffs, thanks to the Uffizi Gallery, which hosts some of the most spectacular art from the Italian Renaissance. Michelangelo's Statue of David (at the nearby Galleria dell'Accademia di Firenze) and the Duomo Cathedral, with its famous dome by Brunelleschi, are must-sees, but the whole city is truly a work of art so you don't even have to set foot in a museum or gallery to soak up the glory.
Those who love charming details will fall in the love with the cobblestone streets, intricately designed fountains, statues on every corner and rickety thatched rooftops and the colorful shutters of local homes.

3. The shopping
While Florence isn't the fashion-forward haven of Milan, look past the crowds see that the city is still filled with enough style to make even the most devout fashionista envious. The Italians stand out like sore thumbs among the tourist masses thanks to their deeply ingrained sense of style and reluctance to leave the house in activewear.
The city is home to every possible high-end designer shop that exists as well as museums dedicated to Gucci and Ferragamo. If you're looking for more affordable boutiques, spots like Sofi and Floreiza offer stylish finds. The city is also home to high-quality and affordable leather products, so check out boutiques like Massimo's Leather or the San Lorenzo Market for great finds -- and bring your haggling skills with you.

Read more: How to have a budget vacation in Italy
4. The food
Tucked into the hills, Florence is in the middle of the Chianti wine region, meaning you can drink cheap and delicious varieties of wine all over the city, or take a day trip for wine tastings at local vineyards.
The food is incredible and aside from typical Italian fare like pizza, pasta and gelato, Tuscan regional favorites include wild-boar pasta, tripe and bilberry steak, a perfectly cooked filet mignon soaked in warm bilberry sauce (bilberries are almost identical to blueberries).

5. The Tuscan countryside
Visiting small villages in the rolling hills of Tuscany is a perfect day trip. Medieval towns like Lucca and Siena are within easy reach, as are larger cities like Pisa and Genoa -- even Bologna is only about 90-minutes from Florence. If you don't want to rent a car, there are several organized tours that can get you out of the city for a day or two or you can always hop on the trains, which are especially easy to use in Italy and a fun way to get some great views.

Read more: 7 beautiful Italian destinations for an autumn vacation
6. The festivals
While Florence is gorgeous all year long, the city offers wonderful festivals throughout a typical year that can be amazing cultural experiences. Some of the most popular are Carnevale in February, the Gelato Festival in April, the Pitti Immagine fashion fairs (various dates) and the Festa della Rificolona (paper lantern festival) in September. June is considered to be Florence's golden month, with a number of patron saint days as well as music and dance festivals.

Bottom line
Florence has a lot to offer and being in Tuscany -- the food and wine are incredible. So from shopping to gorging to beautiful vistas, what's not to love?
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| 2X miles | 2 miles per dollar on every purchase |
| 5X miles | 5 miles per dollar on flights and vacation rentals booked through Capital One Business Travel |
| 10X miles | 10 miles per dollar on hotels and rental cars booked through Capital One Business Travel |
Intro Offer
Earn 200K miles when you spend $30K in the first 3 months, and an additional 200K miles when you spend $150K in the first 6 monthsLIMITED-TIME OFFER: Earn up to 400K bonus milesAnnual Fee
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The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
- The Capital One Venture X business card has a very lucrative welcome offer.
- In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month

