Wyndham bets on luxury with its first high-end brand
Wyndham Hotels and Resorts has decided to throw its hat in the increasingly crowded ring of luxury hotel brands.
On Wednesday, the chain formally introduced its newest -- and most upscale -- brand: Registry Collection Hotels.
As its name would suggest, this brand is a collection, meaning it will be comprised predominantly of independent hotels united under Wyndham's quality standards and loyalty program.
The first Registry Collection hotel is the Grand Residences Riviera Cancun in Mexico, and other properties are in the pipeline, according to reporting from Skift. The brand's first growth push will center largely around resort properties in the Caribbean and Latin America. However, according to a Skift interview with Leo Danese, vice president of operations at Registry Collection Hotels, the brand is "talking to owners in urban markets and internationally as well."
Registry Collection's growth will be slow and steady. The brand hopes to have between 20 and 25 properties open within the next five years. The lion's share of these will come by way of absorbing existing properties into the collection and via new-build hotels.
The chain's former top brand, Wyndham Grand, is thought more to sit at the higher end of the "upscale" segment, not a true luxury player to compete with the likes of the Park Hyatts, St. Regises and Waldorf Astorias of the world.
Skift reports, "Wyndham saw an opportunity to bring in a high-end brand and was working on its development for years." But, the pandemic accelerated an increase in demand for high-end luxury properties, thanks in large part to already-affluent people saving extra money during the course of the health crisis.
As the Registry Collection grows, it will face steep competition from already-established collection brands from major players in the hotel business, including the Autograph and Luxury Collections from Marriott, Curio Collection and LXR Hotels and Resorts from Hilton, The Unbound Collection and JdV by Hyatt and more.
The Grand Residences Riviera Cancun is bookable today, with rooms starting from about $230 per night or 30,000 Wyndham Rewards points.
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| 2X miles | 2 miles per dollar on every purchase |
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Earn 200K miles when you spend $30K in the first 3 months, and an additional 200K miles when you spend $150K in the first 6 monthsLIMITED-TIME OFFER: Earn up to 400K bonus milesAnnual Fee
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Why We Chose It
The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
- The Capital One Venture X business card has a very lucrative welcome offer.
- In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month