Wyndham bets on luxury with its first high-end brand
Wyndham Hotels and Resorts has decided to throw its hat in the increasingly crowded ring of luxury hotel brands.
On Wednesday, the chain formally introduced its newest -- and most upscale -- brand: Registry Collection Hotels.
As its name would suggest, this brand is a collection, meaning it will be comprised predominantly of independent hotels united under Wyndham's quality standards and loyalty program.
The first Registry Collection hotel is the Grand Residences Riviera Cancun in Mexico, and other properties are in the pipeline, according to reporting from Skift. The brand's first growth push will center largely around resort properties in the Caribbean and Latin America. However, according to a Skift interview with Leo Danese, vice president of operations at Registry Collection Hotels, the brand is "talking to owners in urban markets and internationally as well."
Registry Collection's growth will be slow and steady. The brand hopes to have between 20 and 25 properties open within the next five years. The lion's share of these will come by way of absorbing existing properties into the collection and via new-build hotels.
The chain's former top brand, Wyndham Grand, is thought more to sit at the higher end of the "upscale" segment, not a true luxury player to compete with the likes of the Park Hyatts, St. Regises and Waldorf Astorias of the world.
Skift reports, "Wyndham saw an opportunity to bring in a high-end brand and was working on its development for years." But, the pandemic accelerated an increase in demand for high-end luxury properties, thanks in large part to already-affluent people saving extra money during the course of the health crisis.
As the Registry Collection grows, it will face steep competition from already-established collection brands from major players in the hotel business, including the Autograph and Luxury Collections from Marriott, Curio Collection and LXR Hotels and Resorts from Hilton, The Unbound Collection and JdV by Hyatt and more.
The Grand Residences Riviera Cancun is bookable today, with rooms starting from about $230 per night or 30,000 Wyndham Rewards points.
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 3X | Earn 3X Miles on Delta purchases. |
| 1X | Earn 1X Miles on all other eligible purchases. |
Pros
- Delta SkyClub access when flying Delta
- Annual companion ticket for travel on Delta (upon renewal)
- Ability to earn MQDs through spending
- Various statement credits for eligible purchases
Cons
- Steep annual fee of $650
- Other Delta cobranded cards offer superior earning categories
- Earn 100,000 Bonus Miles after you spend $6,000 or more in purchases with your new Card within the first 6 months of Card Membership and an additional 25,000 bonus miles after you make an additional $3,000 in purchases on the Card within your first 6 months, starting from the date that your account is opened. Offer Ends 04/01/2026.
- Delta SkyMiles® Reserve American Express Card Members receive 15 Visits per Medallion® Year to the Delta Sky Club® when flying Delta and can unlock an unlimited number of Visits after spending $75,000 in purchases on your Card in a calendar year. Plus, you’ll receive four One-Time Guest Passes each Medallion Year so you can share the experience with family and friends when traveling Delta together.
- Enjoy complimentary access to The Centurion® Lounge in the U.S. and select international locations (as set forth on the Centurion Lounge Website), Sidecar by The Centurion® Lounge in the U.S. (see the Centurion Lounge Website for more information on Sidecar by The Centurion® Lounge availability), and Escape Lounges when flying on a Delta flight booked with the Delta SkyMiles® Reserve American Express Card. § To access Sidecar by The Centurion® Lounge, Card Members must arrive within 90 minutes of their departing flight (including layovers). To access The Centurion® Lounge, Card Members must arrive within 3 hours of their departing flight. Effective July 8, 2026, during a layover, Card Members must arrive within 5 hours of the connecting flight.
- Receive $2,500 Medallion® Qualification Dollars with MQD Headstart each Medallion Qualification Year and earn $1 MQD for each $10 in purchases on your Delta SkyMiles® Reserve American Express Card with MQD Boost to get closer to Status next Medallion Year.
- Enjoy a Companion Certificate on a Delta First, Delta Comfort, or Delta Main round-trip flight to select destinations each year after renewal of your Card. The Companion Certificate requires payment of government-imposed taxes and fees of between $22 and $250 (for itineraries with up to four flight segments). Baggage charges and other restrictions apply. Delta Basic experiences are not eligible for this benefit.
- $240 Resy Credit: When you use your Delta SkyMiles® Reserve American Express Card for eligible purchases with U.S. Resy restaurants, you can earn up to $20 each month in statement credits. Enrollment required.
- $120 Rideshare Credit: Earn up to $10 back in statement credits each month after you use your Delta SkyMiles® Reserve American Express Card to pay for U.S. rideshare purchases with select providers. Enrollment required.
- Delta SkyMiles® Reserve American Express Card Members get 15% off when using miles to book Award Travel on Delta flights through delta.com and the Fly Delta app. Discount not applicable to partner-operated flights or to taxes and fees.
- With your Delta SkyMiles® Reserve American Express Card, receive upgrade priority over others with the same Medallion tier, product and fare experience purchased, and Million Miler milestone when you fly with Delta.
- Earn 3X Miles on Delta purchases and earn 1X Miles on all other eligible purchases.
- No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
- $650 Annual Fee.
- Apply with confidence. Know if you're approved for a Card with no impact to your credit score. If you're approved and you choose to accept this Card, your credit score may be impacted.
- Terms Apply.
- See Rates & Fees