Skip to content

Winc: Ordering wine is helping me earn airline elite status, but is it worth it?

April 28, 2022
7 min read
Winc Wine AAdvantage
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.

There are more ways than ever to earn American Airlines elite status now with the introduction of Loyalty Points.

You can earn elite qualifying Loyalty Points on a wide range of everyday activities, including dining out, ordering flowers, staying at hotels and filling up your tank. But arguably one of the most lucrative methods is through the AAdvantage eShopping online shopping portal.

American's shopping portal lets you earn bonus redeemable miles and Loyalty Points at hundreds of online retailers simply by starting at the portal and clicking through to the merchant's website. Most retailers generally offer 1 to 5 bonus miles per dollar spent through the portal.

However, we often see outsized earnings offered by wine subscription services — sometimes 50 miles (or more) per dollar. These services typically participate in American's SimplyMiles program, too, allowing you to double dip on your earnings.

Among these wine clubs is Winc. At the time of writing, the company is offering 1,500 miles for your first order through the shopping portal and 1,000 miles by activating the offer through SimplyMiles. That's a sizable return given the service's low price tag.

But is it actually worth it? How is the quality of the wine, and how difficult is it to cancel your subscription? Here's what I learned after testing the service out.

[table-of-contents /]

Cost

New members who sign up for Winc can currently get four bottles of wine for $29.95, including shipping but not tax. So, each bottle came out to around $8, which seemed like a good enough deal even before factoring in the miles.

Just note that after your first month, your subscription will automatically renew for $59.95 per month. However, there's no long-term commitment, so you can cancel whenever you'd like (more on that later).

Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

Related: How to earn the maximum points for alcohol purchases

Value

As discussed, I earned 2,500 AAdvantage miles and Loyalty Points on my order: 1,500 miles for placing my order through the eShopping portal and another 1,000 miles for activating a Winc offer through SimplyMiles and paying with a Mastercard.

Winc AA shopping portal
(Screenshot from aadvantageeshopping.com)

Considering the box cost about $30, I got a return of more than 80 miles per dollar spent, which is phenomenal and sure beats the return you get from flying.

Normally, you only earn between 5 and 11 miles per dollar spent on flights with American, depending on your status. In other words, as a general AAdvantage member, I would have needed to spend at least $500 on airfare (before factoring in taxes) in order to earn the same amount of miles.

Related: How to earn Loyalty Points

Winc AA SimplyMiles
(Screenshot from simplymiles.com)

TPG values American Airlines miles at 1.77 cents each, so I effectively got $44 back in rewards and made a net gain of about $14. Alternatively, you could look at it as me buying American miles for a modest 1.2 cents apiece.

But that was just the cherry on top. The real reason I placed this order, after all, was to quickly earn Loyalty Points toward American elite status.

Let's also not forget that I still got four bottles of wine. Each bottle retailed for $10 to $20, so I got good value there, too.

Related: Maximizing redemptions with American Airlines AAdvantage

Testing the wine

Before even signing up for Winc, I was prompted to complete a short "Palate Profile" quiz so that the algorithm could attempt to learn my tastes. The questions ranged from what kinds of flavors I like to whether I'd rather eat Skittles or M&Ms — or both at the same time.

I was then matched with two red and two white wines with flavors of white peach and strawberry.

Winc order
(Screenshot from winc.com)

However, they didn't all jump out to me, so I decided to customize my box and swap out three of the four wines. I ended up ordering the following:

  • Far & Wide‌ Grenache, 2020‌ (recommended by the algorithm).
  • If a Tree Falls Pinot Grigio, 2020.
  • Lost Poet Red Blend, 2019.
  • Summer Water Rosé, 2020.

Winc exclusively sells its own wines, so you'll never see any big brand names. If you want to reorder any of the wines, you'd generally have to do so through Winc, though some brands may be available at local retailers.

(Photo by Benji Stawski/The Points Guy)

Related: Drizly vs. Uber Eats: We put alcohol deliveries to the test

There was no way I could finish four bottles of wine alone, so I enlisted the help of a few friends to sample them with me. None of us are wine experts, but overall, the wines were better than expected. We wouldn't go out of our way to buy them again, but none were particularly bad, and we still finished all the bottles.

Everyone's favorite was the Summer Water Rosé. This is definitely one of Winc's best-known wines and one that you might find in a local liquor store. It was refreshing and fruity, with notes of strawberry, grapefruit and watermelon. A friend said, "It lives up to its name — it's perfect for a hot summer day." It's also quite popular on Vivino, with a 3.9 average rating.

(Photo by Benji Stawski/The Points Guy)

I also enjoyed the Far & Wide Grenache. It was well balanced with flavors of dark fruits and spice. Although Winc bottles all wine in California, it sources grapes from around the globe. In this case, they were from the Western Cape of South Africa.

(Photo by Benji Stawski/The Points Guy)

The Lost Poet Red Blend was palatable, too, though it was definitely on the oakier side. Meanwhile, we thought the If a Tree Falls Pinot Grigio would've been better off used for cooking. However, it seems popular on Vivino, with a 4.0 average rating.

Ease of use

From the "Palate Profile" quiz to canceling my membership, Winc's platform was very straightforward and easy to use. The questionnaire was fun to complete, and I appreciated the option to customize the bottles in my box.

Winc flavor quiz
(Screenshot from winc.com)

One of the most important things for me when signing up for a recurring service like Winc is how easy it is to cancel. And luckily, it was in this case. Although there was no cancel button online, I was able to easily cancel my membership via text message. Alternatively, I could have called in or chatted with an agent online. My membership was canceled without hesitation, and there was no cancellation fee.

Unfortunately, Winc cannot ship to Alaska, Alabama, Arkansas, Delaware, Hawaii, Kentucky, Mississippi, New Jersey, Rhode Island, South Dakota and Utah. There are also some wines that can't be shipped to Michigan.

Bottom line

Buying a box of Winc wine through the AAdvantage eShopping online shopping portal proved to be a phenomenal deal. For about $30, I earned the same amount of elite qualifying Loyalty Points I'd normally earn on a flight costing more than $500, plus about $44 worth of redeemable miles. Although I really only placed this order for the rewards, the wines themselves were better than expected and definitely drinkable.

You only earn miles on new subscriptions, so you can't get this outsized return month after month. However, the subscription is easy to cancel, and there are other wine clubs on the portal that you can earn miles with.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Rewards rate
3XEarn 3X Miles on Delta purchases.
1XEarn 1X Miles on all other eligible purchases.
Intro offer
Open Intro bonus
Earn up to 125,000 Bonus Miles
Annual fee
$650
Regular APR
19.49%-28.49% Variable
Recommended credit
Open Credit score description
Excellent to Good

Pros

  • Delta SkyClub access when flying Delta
  • Annual companion ticket for travel on Delta (upon renewal)
  • Ability to earn MQDs through spending
  • Various statement credits for eligible purchases

Cons

  • Steep annual fee of $650
  • Other Delta cobranded cards offer superior earning categories
  • Earn 100,000 Bonus Miles after you spend $6,000 or more in purchases with your new Card within the first 6 months of Card Membership and an additional 25,000 bonus miles after you make an additional $3,000 in purchases on the Card within your first 6 months, starting from the date that your account is opened. Offer Ends 04/01/2026.
  • Delta SkyMiles® Reserve American Express Card Members receive 15 Visits per Medallion® Year to the Delta Sky Club® when flying Delta and can unlock an unlimited number of Visits after spending $75,000 in purchases on your Card in a calendar year. Plus, you’ll receive four One-Time Guest Passes each Medallion Year so you can share the experience with family and friends when traveling Delta together.
  • Enjoy complimentary access to The Centurion® Lounge in the U.S. and select international locations (as set forth on the Centurion Lounge Website), Sidecar by The Centurion® Lounge in the U.S. (see the Centurion Lounge Website for more information on Sidecar by The Centurion® Lounge availability), and Escape Lounges when flying on a Delta flight booked with the Delta SkyMiles® Reserve American Express Card. § To access Sidecar by The Centurion® Lounge, Card Members must arrive within 90 minutes of their departing flight (including layovers). To access The Centurion® Lounge, Card Members must arrive within 3 hours of their departing flight. Effective July 8, 2026, during a layover, Card Members must arrive within 5 hours of the connecting flight.
  • Receive $2,500 Medallion® Qualification Dollars with MQD Headstart each Medallion Qualification Year and earn $1 MQD for each $10 in purchases on your Delta SkyMiles® Reserve American Express Card with MQD Boost to get closer to Status next Medallion Year.
  • Enjoy a Companion Certificate on a Delta First, Delta Comfort, or Delta Main round-trip flight to select destinations each year after renewal of your Card. The Companion Certificate requires payment of government-imposed taxes and fees of between $22 and $250 (for itineraries with up to four flight segments). Baggage charges and other restrictions apply. Delta Basic experiences are not eligible for this benefit.
  • $240 Resy Credit: When you use your Delta SkyMiles® Reserve American Express Card for eligible purchases with U.S. Resy restaurants, you can earn up to $20 each month in statement credits. Enrollment required.
  • $120 Rideshare Credit: Earn up to $10 back in statement credits each month after you use your Delta SkyMiles® Reserve American Express Card to pay for U.S. rideshare purchases with select providers. Enrollment required.
  • Delta SkyMiles® Reserve American Express Card Members get 15% off when using miles to book Award Travel on Delta flights through delta.com and the Fly Delta app. Discount not applicable to partner-operated flights or to taxes and fees.
  • With your Delta SkyMiles® Reserve American Express Card, receive upgrade priority over others with the same Medallion tier, product and fare experience purchased, and Million Miler milestone when you fly with Delta.
  • Earn 3X Miles on Delta purchases and earn 1X Miles on all other eligible purchases.
  • No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
  • $650 Annual Fee.
  • Apply with confidence. Know if you're approved for a Card with no impact to your credit score. If you're approved and you choose to accept this Card, your credit score may be impacted.
  • Terms Apply.
  • See Rates & Fees