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Uber buys Drizly: Free booze coming soon?

Feb. 03, 2021
3 min read
Uber buys Drizly: Free booze coming soon?
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Get ready to have a new option when getting alcohol delivered to your front door with the Uber app. On Tuesday, Uber finalized a deal to acquire on-demand alcohol delivery service Drizly for approximately $1.1 billion in stock and cash.

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With the acquisition, Uber will have the ability to offer beer, wine and spirits on delivery in its existing Uber Eats app in most U.S. states. The alcohol delivery functionality will join the likes of grocery, package and prescription delivery services Uber recently began offering in some regions.

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Drizly is designed to be fully compliant with regulations in more than 1,400 cities across the United States. By working with local merchants to deliver customers alcohol on demand, Drizly will eventually be integrated within the Uber Eats app. Drizly will also retain its own, separate app.

Uber's move into the on-demand alcohol delivery market is the latest for the ride-share giant as it looks to expand its portfolio to businesses that have succeeded in the coronavirus pandemic. In July 2020, Uber announced that it had acquired food delivery service — and competitor of its own Uber Eats platform — Postmates.

Related: Here are 24 food delivery promos to help you save money on your next meal

In the second quarter of 2020, Uber Eats revenue passed revenue earned from standard Uber rides for the first time.

Uber declined to provide the returns it expects to see from the Drizly acquisition, but it did say that Drizly had grown gross bookings profitability 300% on a yearly basis.

Lantern, Drizly's cannabis delivery service that currently operates in Boston and Detroit, is not included as part of the deal, according to Reuters. Uber CEO Dara Khosrowshahi said that Uber could be interested in cannabis delivery in the future, but it's not currently on the cards.

Related: 4 ways to use your Amex Platinum’s Uber credit while at home

With the acquisition brings a potentially new perk for cardholders of some American Express cards. For example, The Platinum Card® from American Express comes with a benefit of up to $200 in annual Uber credits, which can also be used towards Uber Eats purchases. Meanwhile, the American Express® Gold Card has a new benefit wherein cardholders will earn $10 monthly Uber Cash credits (for use in the U.S.) — up to $120 annually. Similarly, these credits can be used on Uber Eats orders.

Related: Amex Gold cardholders’ new $10 monthly Uber credits starting to post

While the American Express card perks aren't confirmed to be eligible for Drizly purchases on the Uber Eats app, it's an exciting prospect nonetheless. We should know more soon.

Featured image by Getty Images
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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6X6x points at hotels participating in the Marriott Bonvoy® program.
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  • Intro Offer
    Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.

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    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.

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  • Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.
  • 6x points at hotels participating in the Marriott Bonvoy® program.
  • 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
  • 2x points on all other eligible purchases.
  • Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
  • Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
  • Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
  • Terms apply.
  • See Rates & Fees