Southwest Airlines is serving drinks again, encouraging 'non-verbal' ordering
Soft drinks are back at Southwest Airlines! As of this month, passengers on flights of over 250 miles will be able to choose from Coke, Diet Coke and 7Up, in addition to water, which is available on all flights.
The move comes as other U.S. carriers begin resuming certain elements on their onboard service. Delta will expand its snack and beverage offerings beginning on April 14, for example, while United is returning some dining options as soon as April 1 on certain routes.
What's notable about Southwest's shift is how the airline is asking customers to place their order. Rather than the usual spoken exchange between passengers and crew, the airline is encouraging flyers to utilize "non-verbal" ordering, instead.
Want more airline-specific news? Sign up for TPG's free new biweekly Aviation newsletter!
Travelers can view drink options on the inflight portal via southwestwifi.com, and simply zoom into the picture of the drink of choice. Alternatively, flight attendants can hold up a menu with four numbered options — travelers can hold up their fingers to indicate their choice.
"Customers are expressing a preference for additional beverage options, so this is one small way that we can meet Customer requests while still limiting selections to support the wellbeing and comfort of our Customers and Employees," a Southwest spokesperson said in confirming the move to TPG.
Health experts have documented that speaking can lead to increased transmission of COVID-19. While passengers are legally required to be wearing their masks except while actively eating or drinking, there's always a chance that a traveler ends up mid-bite as the flight attendant comes by to offer a drink.
Still, is it worth the extra effort for the airline and flight attendants? For that, I checked in with Dr. Elaine Hanh Le, chief medical officer for Healthline, TPG’s sister site.
"In many ways, this new strategy of showing people a photo of the options with numerical badging and having the person indicate selection via hand signals is great, not just to prevent the spread of COVID or any disease that could be transmitted via air droplets," Dr. Le said. "It is also potentially great for people who do not speak the native language or who have hearing difficulties."
This shift could also improve the travel experience for some flyers after the pandemic as well. As Dr. Le points out, presenting beverage options on a numbered card makes it possible for non-English speakers to place their order. For those travelers, some could end up skipping the beverage service entirely because of an inability to communicate with the crew.
Still, "non-verbal" ordering won't be an option for everyone. "There will always be people who need to have the options spoken to them and who will need to have the option spoken back, including people with vision difficulties," Dr. Le said.
Top offers from our partners
How we chose these cards
TPG featured card
Rewards
6X | 6x Marriott Bonvoy Points on each dollar of eligible purchases at hotels participating in the Marriott Bonvoy® program. |
4X | 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping. |
2X | 2x points on all other eligible purchases. |
Intro offer
Annual Fee
Recommended Credit
Why We Chose It
The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.Pros
- 6 points per dollar on eligible purchases at hotels participating in the Marriott Bonvoy program
- 4 points per dollar at restaurants worldwide, U.S. gas stations, wireless telephone services purchased directly from U.S. service providers and U.S. shipping
- 2 points per dollar on all other eligible purchases
- Earn a free-night award each card renewal month (up to 35,000 points)
- Receive 15 elite night credits to jump-start status
- Transfer Marriott points to 40+ airlines
Cons
- Airline points transfer ratios are poor
- Must spend $60,000 in a year for second free-night award
- Limited Time Offer: Earn 125,000 Bonus Marriott Bonvoy Points after you use your new Card to make $5,000 in purchases within the first 3 months of Card Membership. Offer ends 5/3/23.
- Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
- 6x Marriott Bonvoy Points on each dollar of eligible purchases at hotels participating in the Marriott Bonvoy® program.
- 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
- 2x points on all other eligible purchases.
- Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
- Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
- Terms apply.
Rewards Rate
6X | 6x Marriott Bonvoy Points on each dollar of eligible purchases at hotels participating in the Marriott Bonvoy® program. |
4X | 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping. |
2X | 2x points on all other eligible purchases. |
Intro Offer
Limited Time Offer: Earn 125,000 Bonus Marriott Bonvoy Points after you use your new Card to make $5,000 in purchases within the first 3 months of Card Membership. Offer ends 5/3/23.Earn 125,000 points75,000 pointsAnnual Fee
$125Recommended Credit
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.670-850Excellent/Good
Why We Chose It
The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.Pros
- 6 points per dollar on eligible purchases at hotels participating in the Marriott Bonvoy program
- 4 points per dollar at restaurants worldwide, U.S. gas stations, wireless telephone services purchased directly from U.S. service providers and U.S. shipping
- 2 points per dollar on all other eligible purchases
- Earn a free-night award each card renewal month (up to 35,000 points)
- Receive 15 elite night credits to jump-start status
- Transfer Marriott points to 40+ airlines
Cons
- Airline points transfer ratios are poor
- Must spend $60,000 in a year for second free-night award
- Limited Time Offer: Earn 125,000 Bonus Marriott Bonvoy Points after you use your new Card to make $5,000 in purchases within the first 3 months of Card Membership. Offer ends 5/3/23.
- Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
- 6x Marriott Bonvoy Points on each dollar of eligible purchases at hotels participating in the Marriott Bonvoy® program.
- 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
- 2x points on all other eligible purchases.
- Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
- Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
- Terms apply.