Southwest Airlines to Resume Hawaii Expansion, Also Plans Cozumel
Southwest Airlines has generated a lot of buzz with its Hawaii service, both in the long run-up to the launch and again when service actually began.
New routes to Honolulu (HNL) and Kahului (OGG) on Maui launched from the California cities of Oakland (OAK) and San Jose (SJC) in March amid much fanfare. Select interisland service has also been added since the initial launch, including flights between Honolulu and Kona (KOA) that began in May. More Hawaii routes were planned, including flights from San Diego (SAN) and Sacramento (SMF).
But then Southwest’s Hawaii plans hit a snag. The March grounding of the Boeing 737 MAX unexpectedly left the carrier short of planes and forced it to recalibrate its schedule.
That meant Southwest was not able to ramp up its Hawaii service as quickly as originally intended.
Related: The Best Southwest Airlines Credit Card for Family Travelers
But Southwest appears ready to return Hawaii to the forefront.
"We are very pleased with the results from our initial waves of Hawaii service, which began back in March,” Southwest CEO Gary Kelly said in a Thursday statement accompanying the carrier’s second-quarter earnings. “Demand for Southwest service to, from, and within Hawaii is robust.”
He acknowledged that “the lack of available aircraft, due to the MAX groundings, resulted in expansion delays to Hawaii.”
Now, however, Kelly says “we are excited to resume growth plans next month with the first of several intended announcements. We will offer service to the Islands from both Sacramento and San Diego, as well as bring Southwest service to both Lihue, on Kauai, and Hilo, on the Island of Hawaii.”
Southwest president Tom Nealon, speaking during the airline's second-quarter results call Thursday, declined to provide additional details on its Hawaii plans except that details will be forthcoming soon.
“We can’t wait to begin those flights," he said.

Related: Southwest Has Suspended 13 Routes Since Grounding of Boeing 737 MAX
Beyond Hawaii, Southwest also looked to another warm-weather destination for a new destination: Cozumel (CZM), Mexico.
Cozumel is an island in the Caribbean, sitting just off the coast of Playa del Carmen and Mexico’s Riviera Maya. While Cancun – located about 30 miles north of Playa del Carmen – is the top airport for most Americans heading to the region, Cozumel serves as a popular secondary airport for the area.
Southwest said it hoped to begin Cozumel service in the first quarter of 2020, pending regulatory approvals. The airline plans to offer year-round service from Houston Hobby (HOU).
Cozumel would become Southwest’s fourth destination in Mexico, joining Cancun (CUN); Los Cabos (SJD) and Puerto Vallarta (PVR). It previously served Mexico City (MEX), but dropped the destination in March.
Contributing: Edward Russell, TPG.
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- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
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- Annual Fee is $325.
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| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
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You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.

