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Amazon’s Prime Day launches at 3 am: 5 things you need to know

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Oct. 09, 2023
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5 min read
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Editor's Note

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Amazon will launch its latest members-only Prime Day sale on Tuesday, Oct. 10, at 3 a.m. EST for sales through Wednesday, Oct. 11, starting with early access for Prime members.

Compared to the more traditional Prime Day sale in July, this round of deals comes less than three months before Black Friday, when end-of-year holiday sales kick off in earnest. Considering the supply chain issues and delayed shipping timelines in recent years, this is an opportunity to get an early jump on your holiday shopping.

Whether your loved ones’ gift lists are set or you plan on creating a list between now and when this October sale ends, here are some things you should know about Amazon’s second shopping “holiday” of the year.

When is Amazon’s 2nd Prime Day sale?

Amazon will run its second Prime Day sale of the year from Oct. 10 to 11. It begins at 3 a.m. EST on Oct. 10.

Who can shop Amazon’s fall Prime Day deals?

Like the original summer Prime Day sale, this fall version of Amazon’s Prime Day discounts will only be available to those with a Prime membership, which costs $139 annually.

New users can get a free Prime trial for 30 days if they haven’t been a Prime customer in the last 12 months.

Or, you can try Prime for three months at a discounted rate of $7.49 per month instead of the normal price of $14.99 per month. Students can try Prime for free for six months, and those on certain types of government assistance can redeem a monthly membership for $6.99.

AMAZON.COM

This specific October Prime Day sale will be available for shoppers in 19 countries: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S. and the United Kingdom.

Prime members in Japan can shop the Prime Big Deal Days event later in the month.

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What will be on sale on Amazon’s 2nd Prime Day?

Like we’ve seen with past Prime Day events, we expect both Amazon and non-Amazon products to be on sale. There will be many deals for travelers, including sales on headphones, luggage, tablets, watches, packing cubes and everyone's favorite Apple AirPods.

How to get the best deals during Amazon’s 2nd Prime Day

Once you find the item(s) you want, here are some tips to get the absolute best Amazon Prime Day deals possible:

  • Check to see if you are eligible for any deals that give you a percentage discount on your Amazon order if you use as little as 1 credit card point from programs such as American Express Membership Rewards and Chase Ultimate Rewards.
  • Pay with a credit card that provides the best return on Amazon purchases.
  • If you’re planning in advance, purchase Amazon gift cards at retailers where you earn bonus points on purchases via some of your rewards credit cards (such as at office supply stores or grocery stores).
  • To be sure you’re getting a true deal, check the pricing history of that item on Amazon via a third-party site. For example, here's the pricing history for a four-pack of AirTags, where you can see that the July Prime Day deals really were below the usual price.
  • Amazon's invite-only deals program is back for products that typically sell out. Prime members can apply to receive a unique link to shop for these products, but there is no guarantee you'll be able to add these to your cart. Even so, it should lessen the burden of having to be glued to your computer during the sale. Sign up for invite-only deals here.

What to know about the Grubhub+ promo

GRUBHUB

Like last year, Amazon is teaming up with Grubhub to offer an exclusive promotion: Grubhub+ members get 25% off eight delivery orders (up to $15 off each order) on Oct. 10 and 11.

Use the promo code GRUBPRIME to activate this deal.

Prime members can get a complimentary Grubhub+ membership for one year to enjoy $0 delivery, 5% back on pickup orders and special member promos like the above.

GRUBHUB

Bottom line

Amazon’s second Prime Day is allowing shoppers to find early Black Friday deals. Whether you have to make some practical purchases or you’re ready to get a head start on holiday shopping, this is a great opportunity to save this fall.

Stay tuned for our live coverage, which will break down our favorite travel deals on Oct. 10 and 11.

Related reading:

Featured image by JAKUB PORZYCKI/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.