Surprise! Royal Caribbean Cruises just changed its name, without telling anyone
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Something big just happened at Royal Caribbean Cruises, the parent company of Royal Caribbean, Celebrity Cruises, Azamara and Silversea. But we’ll forgive you for not noticing. We didn’t either — at least not initially.
The company changed its name — and its logo, too.
The name is now Royal Caribbean Group.
The new logo is a slightly less embellished version of the old crown-and-anchor symbol, now with a circle drawn around it.
For more cruise news, reviews and tips, sign up for TPG’s new cruise newsletter.
“We started exploring the update a year or so ago,” the company’s global chief communications officer, Rob Zeiger, told TPG on Thursday after being asked about the change, which was never announced. “With a logo planned for the side of our new headquarters, it was a good time to consider whether to update what we had.”
Royal Caribbean is in the midst of building a new, $300 million headquarters building in Miami just steps away from where its ships dock in the city. The building originally was scheduled to open this year, but work has been paused due to the coronavirus pandemic.
TPG first spotted the new Royal Caribbean Group name on a press release the company sent out this week to announce a new panel of health experts it had formed in partnership with Norwegian Cruise Line Holdings. The company also has rebranded its corporate website with the new name and logo.
But the old name and logo remains in many places. As of Thursday morning, the page at the Royal Caribbean brand site that offers a biography of the head of the company, Richard Fain, still listed him as chairman and CEO of Royal Caribbean Cruises.
The company’s investor relations website also still had the old Royal Caribbean Cruises branding as of Thursday.
“It’s a gradual rollout,” Zeiger told us.
Zeiger said the thinking on the name change is that “Group” would help make clear that the company was the parent of the brand Royal Caribbean as well as other lines.
Anybody who reads a lot about cruises will have noticed that many news outlets confuse Royal Caribbean the parent company with Royal Caribbean the subsidiary brand. It’s confusing for customers, too.
The full name of Royal Caribbean, the brand, is Royal Caribbean International. But many news and travel sites, including TPG, shorten that to just “Royal Caribbean.”
The change to the Royal Caribbean Group logo is subtle. At first glance, it looks the same as the old logo. But on closer comparison, the difference is clear.
The crown and anchor on the old logo has a slightly different shape, and it sits on a white background.
The redesign is meant, in part, to better differentiate the Royal Caribbean Group logo from the Royal Caribbean subsidiary brand logo, which also features a crown and anchor.
“It’s a nice, clean evolution,” Zeiger said of the new Royal Caribbean Group logo. “Its shape is sharpened, and you will only see (the crown and anchor) inside the circle, helping differentiate it further from the Royal Caribbean International logo.”
Planning a cruise? These stories will help:
- The most spectacular water slides and watery fun zones at sea
- Cruise ship restaurant nirvana: The 7 best meals at sea
- 12 best cruises for people who never want to grow up
- The most exciting new ocean ships of 2020
- The best Caribbean cruises for every type of traveler
- What to pack for your first cruise
Featured image courtesy of Royal Caribbean
Welcome to The Points Guy!
Earn 90,000 bonus miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new card in the first three months of card membership. Offer ends 11/10/2021.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Limited Time Offer: Earn 90,000 Bonus Miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new Card in your first 3 months. Offer expires 11/10/2021.
- Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
- Earn 1X Miles on all other eligible purchases.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA Pre✓®.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees