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Surprise! Royal Caribbean Cruises just changed its name, without telling anyone

July 09, 2020
5 min read
Surprise! Royal Caribbean Cruises just changed its name, without telling anyone
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Something big just happened at Royal Caribbean Cruises, the parent company of Royal Caribbean, Celebrity Cruises, Azamara and Silversea. But we'll forgive you for not noticing. We didn't either -- at least not initially.

The company changed its name -- and its logo, too.

The name is now Royal Caribbean Group.

The new logo is a slightly less embellished version of the old crown-and-anchor symbol, now with a circle drawn around it.

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"We started exploring the update a year or so ago," the company's global chief communications officer, Rob Zeiger, told TPG on Thursday after being asked about the change, which was never announced. "With a logo planned for the side of our new headquarters, it was a good time to consider whether to update what we had."

Royal Caribbean is in the midst of building a new, $300 million headquarters building in Miami just steps away from where its ships dock in the city. The building originally was scheduled to open this year, but work has been paused due to the coronavirus pandemic.

TPG first spotted the new Royal Caribbean Group name on a press release the company sent out this week to announce a new panel of health experts it had formed in partnership with Norwegian Cruise Line Holdings. The company also has rebranded its corporate website with the new name and logo.

Related: How to book a cruise with points and miles

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The new Royal Caribbean Group logo. (Image courtesy of Royal Caribbean Group)
The new Royal Caribbean Group logo features a stylized crown and anchor within a circle. In this version, the crown and anchor is gold, with a blue background. A version on the Royal Caribbean Group corporate website features a white crown and anchor. (Image courtesy of Royal Caribbean Group)

But the old name and logo remains in many places. As of Thursday morning, the page at the Royal Caribbean brand site that offers a biography of the head of the company, Richard Fain, still listed him as chairman and CEO of Royal Caribbean Cruises.

The company's investor relations website also still had the old Royal Caribbean Cruises branding as of Thursday.

"It's a gradual rollout," Zeiger told us.

Zeiger said the thinking on the name change is that "Group" would help make clear that the company was the parent of the brand Royal Caribbean as well as other lines.

Anybody who reads a lot about cruises will have noticed that many news outlets confuse Royal Caribbean the parent company with Royal Caribbean the subsidiary brand. It's confusing for customers, too.

Related: The best credit cards for booking cruises

The full name of Royal Caribbean, the brand, is Royal Caribbean International. But many news and travel sites, including TPG, shorten that to just "Royal Caribbean."

The change to the Royal Caribbean Group logo is subtle. At first glance, it looks the same as the old logo. But on closer comparison, the difference is clear.

The crown and anchor on the old logo has a slightly different shape, and it sits on a white background.

The now-retired Royal Caribbean Cruises logo featured a stylized crown and anchor on a white background. (Image courtesy of Royal Caribbean Cruises Ltd.)
The now-retired Royal Caribbean Cruises logo featured a stylized crown and anchor on a white background. (Image courtesy of Royal Caribbean Cruises Ltd.)

The redesign is meant, in part, to better differentiate the Royal Caribbean Group logo from the Royal Caribbean subsidiary brand logo, which also features a crown and anchor.

The logo for Royal Caribbean, the brand, also has a crown and anchor motif. (Image courtesy of Royal Caribbean International)
The logo for Royal Caribbean, the brand, also incorporates a crown and anchor motif. (Image courtesy of Royal Caribbean International)

"It's a nice, clean evolution," Zeiger said of the new Royal Caribbean Group logo. "Its shape is sharpened, and you will only see (the crown and anchor) inside the circle, helping differentiate it further from the Royal Caribbean International logo."

Planning a cruise? These stories will help:

Featured image by Royal Caribbean's Allure of the Seas is one of the world's biggest cruise ships. (Photo courtesy of Royal Caribbean)

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Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
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  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
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Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
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  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

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  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023