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The revamped Palms Las Vegas is staging a major comeback this month

April 07, 2022
4 min read
Palms Casino Las Vegas 2_FB
The revamped Palms Las Vegas is staging a major comeback this month
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A towering resort just off the Las Vegas Strip that left multiple marks on early aughts pop culture is ready for a comeback following a more than $600 million renovation.

The Palms Casino Resort is slated to reopen on April 27 after a pandemic-induced two-year shutdown, the San Manuel Gaming and Hospitality Authority announced this week. The SMGHA is part of the San Manuel Band of Mission Indians, which bought the Palms late last year for $650 million.

The renovation left much of the resort’s decor intact, but there have been upgrades to the casino floor to include an updated sports betting area and new layouts of slot machines to enable more conversation among players.

The Palms upgrades include an overhaul of the property’s 14-screen movie theater, a remodeled lobby and new experiential elements at the 73,000-square-foot pool area. This could range from DJs to poolside brunch, but the Palms' general manager, Cynthia Kiser Murphey, indicated to USA Today those plans are still in the works.

The resort temporarily closed in 2020 as a result of the global health crisis, but the property’s popularity had faded years prior from its glory days in the early 2000s as the host venue for “The Real World: Las Vegas” and regular mentions on popular reality shows such as “The Girls Next Door” and “The Real Housewives of Beverly Hills.” In fact, original "RHOBH" cast member Adrienne Maloof is part of the Maloof family, the hotel’s original owners.

The Great Recession hit The Palms, like much of Las Vegas, severely, and the Maloof family significantly reduced their stake in a sale to new owners. Red Rocks Resorts later bought The Palms in 2016 and sold it last year to the San Manuel Band of Mission Indians. The Palms will be the first Las Vegas casino resort to be owned and operated by a Native American tribe.

But neither new ownership nor a hefty renovation means ignoring the past.

The Real World Suite — capable of sleeping 12 and featuring a four-seat bar, full kitchen and a video confessional in case you want to vent about your travel mates — is still available to book, according to the Palms website. The room has been renovated since it first debuted on MTV in 2002.

There's also the Hardwood Suite, which includes a personal basketball court, and the Empathy Suite designed by artist Damien Hirst, who included two bull sharks suspended in formaldehyde.

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Other features at the Palms to survive the renovation include restaurants like Scotch 80 Prime, Mabel’s BBQ and Send Noodles. Ghostbar, the resort’s rooftop bar overlooking the Strip and once a mainstay for celebrity appearances, is also included in the resort’s reopening plans.

Related: Vegas is back, baby: From shows to slots, what it’s like to visit Las Vegas right now

The resort’s new approach to wooing customers appears to be focused more on local and regional guests.

The Palms will now be a part of the Club Serrano loyalty program, which also includes the Yaamava Resort & Casino, a property also run by the San Manuel Band of Mission Indians about 3 1/2 hours away in Southern California.

"We're working hard to make the gaming floor very attractive to locals," Kiser Murphey told USA Today. "The movies are really important to locals, the restaurants, the bars. And then when we roll out the entertainment a few months down the road, we will definitely have locals."

It’s a vastly different approach from when the Maloof family first opened the resort with a strategy that seemed to focus almost entirely on young Hollywood. But it isn’t necessarily the wrong one.

Competition in Las Vegas is heating up, and there are better deals out there for travelers devoted to more global loyalty programs.

Resorts World Las Vegas opened last year and features three different Hilton-flagged hotels. Hilton Honors members also have other new options like the Virgin Hotels Las Vegas, which is part of the Curio Collection.

Marriott Bonvoy loyalty members can earn and redeem points at the Cosmopolitan of Las Vegas (though you can usually find a better redemption value at Marriott's Grand Chateau, part of the Marriott Vacation Club).

And Wyndham Rewards and Caesars Rewards are linked, though not as easily as before, while World of Hyatt members can redeem points within the MGM Resorts International portfolio, including properties such as the Bellagio and Mandalay Bay.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.