Would you pay $138 per day for a drinks package on a cruise ship? That's the new rate at 1 major line
Memo to Norwegian Cruise Line fans: Maybe it's time to quit drinking.
The world's fourth-largest cruise line this week announced plans to hike the cost of its top-tier drinks package to an eye-popping $138 per person per day, effective Jan. 1 — the highest level for a drinks package ever seen in the cruise industry.
The Premium Plus Beverage Package, as it's called, currently costs $128 per person per day, already far higher than the top-tier drinks package at any other major cruise line.
Other major cruise brands including Carnival Cruise Line, Royal Caribbean, Holland America and Princess Cruises sell their top-tier drinks packages for around $60 to $90 per person per day.
The new $138-per-person rate for Norwegian's Premium Plus Beverage Package, notably, doesn't include the automatic 20% gratuity charge that the line adds to all drinks package purchases — itself one of the highest such levies in the cruise business.
With the gratuity charge included, the effective cost of the Premium Plus Beverage Package will be $165.60 per person per day come Jan. 1. That works out to $1,159.20 per person for a typical seven-night cruise.
Most other major lines add an 18% gratuity charge to drinks package purchases.
As is typical for top-tier drinks packages at major brands, Norwegian's Premium Plus Beverage Package is a flat-fee package that can be used to order a wide range of beverages by the glass including top-shelf spirits, cocktails, beer and wine, as well as specialty coffee drinks, bottled water, soda, juices and energy drinks.
Among top-shelf spirits that you can order with the package are bourbons such as Bulleit, Buffalo Trace and Woodford Reserve as well as Hendrick’s Gin, Patron Reposado Tequila, Absolut Elyx Vodka and Hennessy XO Cognac.
Related: The ultimate guide to Norwegian Cruise Line
In one notable difference from many other drinks packages, it can also be used to order select premium bottles of Champagne and wine. There’s a 40% discount on other bottles of wine as well.
In addition, Norwegian's Premium Plus Beverage Package has no drink cost limit. Many other lines only allow passengers with top-tier drinks package to order drinks that cost up to a set dollar amount, often $15.
As part of its drinks package price hike on Jan. 1, Norwegian will also raise the cost of a less-expensive drinks package it offers that has a $15 cap on the price level of drinks that can be ordered. Dubbed the Unlimited Open Bar Beverage Package, this less-pricey package currently costs $99 per person per day. It'll cost $109 per person per day starting on Jan. 1.
Norwegian also offers a less expensive Corks and Caps Wine and Beer Package that costs $65 per day and only includes beer, wines by the glass costing up to $15, soda and juices. The price for that package won't change on Jan. 1.
None of the packages include drinks from in-room minibars or ordered through room service.
A spokesperson for Norwegian told TPG the line didn't have a statement on why it was hiking its drinks package costs. But many cruise lines in recent months have cited growing expenses caused by the soaring rate of inflation in North America and other places they operate as something they are hoping to offset with rising onboard and ticket revenue.
Like many cruise lines, Norwegian has a rule that if one passenger in a cabin purchases a drinks package, everyone in the same cabin, as well as other cabins tied to the same method of payment, must purchase the package, too. Children are charged for a less expensive, nonalcoholic package in such cases.
The rule is meant to stop multiple passengers traveling together from all sharing a single drinks package.
Norwegian also doesn't allow passengers to buy a drinks package just one day at a time. If they buy it, they must buy it for an entire sailing.
As a result of such rules, the typical passengers buying Norwegian's Premium Plus Beverage Package will face a bill of $2,318.40 per cabin for a seven-night cruise starting on Jan. 1, assuming two people are staying in a cabin, as is usually the case.
Still, many passengers who get a drinks package on Norwegian ships will not pay such a high amount. That's because a growing number of Norwegian's customers are getting the line's Unlimited Open Bar Package for free when booking a cruise as part of the line's frequent Free At Sea promotions.
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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
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- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.