Skip to content

Is New York City's hottest new attraction a department store?

Oct. 25, 2019
7 min read
Is New York City's hottest new attraction a department store?
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Update: Some offers mentioned below are no longer available. View the current offers here.

Hear us out: You might want to factor in a visit to a department store on your next trip to New York City. No, not Macy's on 34th (though that's cool too, especially if you have kids into the whole Santa thing), but today we're talking about the new Nordstrom flagship store.

The new 320,000-square-foot department store officially opened on Thursday, and it's clear there's a lot for both serious shopaholics and casual window-shoppers.

We're not just talking about the fact that you can order a glass of wine or pizza while you shop, but that doesn't hurt.

The store — located on 57th and Broadway along the aptly named "Billionaire's Row" — has more than 10,000 handbags, 100,000 pairs of shoes and 6,000 pairs of jeans, according to AM New York. But retail is just the beginning of the over-the-top experience (and I do mean that in a good way).

(Photo by Wyatt Smith/The Points Guy)
(Photo by Wyatt Smith/The Points Guy)

We're interested in all things NYC, so we went to go check Nordstrom out on opening day. It was equal parts amazing and terrifying. It was as busy as you'd expect, if not busier, but everything still felt relatively organized. The sales associates were happy and helpful, although probably as overwhelmed as the shoppers.

In fact, when I asked one of them how to get to the Drybar, he replied, "Yeah, we have no [freaking] idea where anything is." So, that's 'good' and speaks to the size of the place.

The sprawling Nordstrom has a full lineup of spa and salon services, and cult-favorite brands such as FaceGym and the aforementioned Drybar are on location in case you need a rigorous facial "workout" or blowout. FaceGym, because we know you're wondering, claims to exercise your face in the name of beauty.

(Photo by Wyatt Smith/The Points Guy)

Related: Avoid tourists at these secret NYC spots

Sign up for our daily newsletter

There's also a Sisely-Paris for (less aggressive) facials and massages; an Anastasia Beverly Hills and Blink Brow Bar for eyebrow touch-ups; and a Kate Somerville shop for fillers and Botox. You can even get a $30 manicure at Base Coast, which is basically unheard of on this side of the Hudson. File all that away in case you need some one-stop glam on a future trip to NYC.

(Photo by Wyatt Smith/The Points Guy)

Turns out, the Drybar — along with other stores-within-the-store, including Heydey, FaceGym and the salon — were, well, "complicated" to find. And those were the associate's words, not mine. To get there, you have to walk past the beauty area on the first floor, and then go up a staircase to the mezzanine level.

I also inquired with some other sales associates about the aforementioned glass of wine or pizza you can get delivered to you while you're trying on your summer swimsuit. Unfortunately, the service won't be available until Nov. 7.

And here I was, all excited to order a pizza while I try on a dress for the TPG Awards, all for you. I do it all for you.

(Photo by Wyatt Smith/The Points Guy)
(Photo by Wyatt Smith/The Points Guy)

I may or may not have a minor obsession with sneakers, and so I was itching to scope out Nordstrom's collaboration with Nike. But during my visit, I noticed plenty of other buzzy brand setups, such as Acne Studios, Reformation, Everlane, Trunk Club and more. You could say I was like a kid in a candy store, but I was more like a tiny, overwhelmed puppy seeing the world for the first time.

(Photo by Wyatt Smith/The Points Guy)
(Photo by Wyatt Smith/The Points Guy)

You'll see the special Christian Louboutin exhibit as soon as you walk in on the ground level floor. My heart said yes, but my wallet said no.

(Photo by Wyatt Smith/The Points Guy)
(Photo by Wyatt Smith/The Points Guy)

My personal favorite spot, though, was the shoe bar on one of the lower levels. Shoes and sparkling wine — what more could you ask for? (Another glass is often the right answer.)

(Photo by Wyatt Smith/The Points Guy)
(Photo by Wyatt Smith/The Points Guy)

Nordstrom's new flagship arrives at an interesting time for New York City's brick-and-mortar retail culture. While Nordstrom and Neiman Marcus are doubling down on flashy storefronts in the Big Apple, mainstays such as Barneys and Lord & Taylor are struggling to see another day.

Online shopping has become ubiquitous — and exponentially more convenient in many ways. While some would argue there's no need to deal with the crowds when you can just peruse Nordstrom online in your pajamas, others would argue you can't beat going to a store and seeing the merchandise in all its real-life glory. Of course, getting a blowout, manicure and snack at the same time as searching for you next perfect pair of jeans certainly helps.

(Photo by Wyatt Smith/The Points Guy)
(Photo by Wyatt Smith/The Points Guy)

If you want your shopping (or browsing) to be a destination experience instead of an on-the-couch in jammies event, you'll definitely want to brush up on our tips for maximizing your Nordstrom purchases before heading to this new flagship. The retailer revamped its loyalty points program last year — and, silly name aside, the Nordy Club, as it's called, really upped its game. It's also possible to stock up on Nordstrom gift cards at places that offer some bonus points such as grocery stores and office supply stores. Sadly for the online shoppers who like to earn extra points or cash back, Nordstrom itself hasn't been in a shopping portal in some time, though Nordstrom Rack usually can be found.

No matter whether this new NYC store is calling your name or not, we always recommend shopping using a card that will earn you bonus points and miles on your shopping purchases; our favorite for department store shopping right now is the Chase Freedom (No longer open to new applicants) since department stores are a 4th quarter 5% cash back (5x) bonus category (up to $1,500 in purchases each quarter), but we also like the Chase Freedom Unlimited, Amex EveryDay® Preferred Credit Card from American Express and Capital One® Venture® Rewards Credit Card.

The information for the Amex EveryDay® Preferred Credit Card from American Express, Chase Freedom has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Let the games begin.

Featured image by (Photo by Wyatt Smith/The Points Guy)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Top offers from our partners

How we chose these cards

Our points-obsessed staff uses a plethora of credit cards on a daily basis. If anyone on our team wouldn’t recommend it to a friend or a family member, we wouldn’t recommend it on The Points Guy either. Our opinions are our own, and have not been reviewed, approved, or endorsed by our advertising partners.
See all best card offers

TPG featured card

Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

2 - 10X points
10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day

Intro offer

75,000 bonus miles
Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

Annual Fee

$395

Recommended Credit

740-850
Excellent
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023
Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day
  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

    75,000 bonus miles
  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023