Amid the news was the introduction of complimentary room upgrades for eligible elite members, specifically Gold and Diamond Hilton Honors members, who will be notified of an upgrade 72 hours before a planned hotel arrival. Seven-night stays and shorter are eligible for early confirmation upgrades.
"Eligible members will receive an email and a Hilton Honors app push notification alerting them of their complimentary upgraded room," Hilton said in a statement. "Once received, if the hotel offers Digital Check-In, the member can easily choose the location of their upgraded room through the app 36 hours prior to arrival."
Early confirmation will be available at Hilton brands that currently offer space-available upgrades, including Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Hilton Hotels & Resorts, Curio Collection by Hilton, DoubleTree by Hilton, Signia by Hilton and Tapestry Collection by Hilton.
Additionally, Hilton rolled out their digital key-sharing program to allow guests to share their digital key access for use across the company's 18 hotel brands. This feature enables multiple guests to access their room's digital key via the Hilton Honors app, which provides a digital version of a room key.
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View this post on XTheir digital key technology, which is particularly valuable for family travelers or rooms with more than one guest, is currently available for use at more than 80% of Hilton properties globally, serving as a convenient way to access your room without having to carry a physical room key.
Hilton plans to roll out their shareable digital key technology at remaining hotels in the "coming months." Thus far, guests have used the service to open more than 135 million guestroom doors since launching in 2015 while reducing the brand's plastic waste by 125 tons.
“We’ve always had our guests at the heart of everything we do, and we continue to listen, evolve and innovate to give them more choice and control over their hotel stay,” Hilton CCO Chris Silcock said in a press statement. “Our approach to technology always starts with the guest experience, and as travel returns, we are pleased to provide Hilton guests with enhancements to their stay that are seamless, flexible and allow them to focus on what matters most – creating new memories.”
Read more: Hilton further extends elite status, points expiration and sets new status requirements for 2022
The hotel chain also reintroduced their Confirmed Connecting Rooms program to allow hotel guests to book and confirm at least two connecting rooms when booking stays directly through Hilton or through the Hilton Honors app at participating hotels.
"Individuals can book and instantly confirm connecting rooms in three easy steps. First, the guest selects the number of desired rooms, along with the destination and dates," Hilton said in a statement. "Then, when selecting a room, the guest checks the box to indicate “connecting rooms.” Finally, the guest selects their desired connecting rooms and books their stay with instant confirmation."
These app integrations reflect a larger push by Hilton to digitize the hotel experience for travelers to allow for increased flexibility, which continues to become more valuable during the age of pandemic travel.
"These innovations are a continuation of Hilton’s mission to further the digital welcome experience for valued guests and Hilton Honors members," the hotel chain said. "These enhancements increase flexibility for travelers so they can relax and enjoy their destination, whether traveling for business or leisure, with family or friends."
Related: I tried out the new Hilton Honors ‘breakfast’ benefit — and I’m a fan
