Skip to content

Another cruise line plans a robot bartender -- and this time it'll almost look human

Feb. 11, 2021
4 min read
MSC Starship Club
Another cruise line plans a robot bartender -- and this time it'll almost look human
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.

You'll soon be able to have a drink on a cruise ship mixed by a human-shaped robot bartender.

MSC Cruises on Thursday announced that its next new vessel, MSC Virtuosa, will have what it's calling the "first-ever humanoid, robotic bartender at sea."

To be called Rob (that's short for robot, of course), the never-tiring drink slinger will preside over a futuristic lounge called the MSC Starship Club.

Just to be clear, while Rob will have a humanoid shape, you shouldn't expect anything as sophisticated as the Michael Sheen robot bartender character in the 2016 film "Passengers."

But MSC Cruises does say Rob will be able to speak eight languages (English, Italian, Spanish, French, German, Brazilian Portuguese, Chinese and Japanese) and have "a clear personality that evolves with the surrounding setting and atmosphere."

Related: How to plan a cruise with points and miles

The MSC Starship Club on the MSC Cruises ship MSC Virtuosa. (Photo courtesy of MSC Cruises)

Rob will use his LED face "to convey emotion so guests can enjoy his performance while sipping their cocktails," MSC Cruises said in its announcement.

MSC Cruises isn't the first line to add a robot bartender to a cruise ship, of course. Royal Caribbean is famous for the Bionic Bars on several of its ships that have robot bartenders.

Related: The ultimate guide to MSC Cruises

Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

But the "robots" in Royal Caribbean's Bionic Bars are not humanoid. They're just mechanical arms that are programmed to make drinks to order.

The Bionic Bar on Quantum of the Seas
The Bionic Bar on Royal Caribbean's Quantum of the Seas. (Photo courtesy of Royal Caribbean)

The first Bionic Bar debuted in 2014 on Royal Caribbean's Quantum of the Seas, and they have since been added to four more ships: Anthem of the Seas, Harmony of the Seas, Symphony of the Seas and Ovation of the Seas.

The MSC Starship Club where Rob will be based will be inspired by MSC Cruises' vision of the spaceship of the future, the line said. It'll have a futuristic atmosphere with 3D holograms, an immersive digital art wall and a 12-seat digital interactive table.

The latter will give passengers "the opportunity to explore space with their own personalized galactic tour," MSC Cruises said.

Meet Rob, you're new favorite cruise ship bartender. (Photo courtesy of MSC Cruises)

While mixing and serving drinks, Rob will engage with and speak with passengers, the line added.

Rob's first day on the job will be April 16, 2021 -- the day MSC Virtuosa debuts. Or, at least, that's the plan. With the current coronavirus-related shutdown of most cruising around the world, Rob's true start date may be a bit up in the air.

Related: The 9 most anticipated new cruise ships of 2021

MSC Cruises said it took the company nearly six years of work with leading robotics and automation experts to develop Rob and his spacey surroundings.

MSC Virtuosa is scheduled to sail in the Mediterranean briefly when it first debuts in April, with a series of three-, four- and five-night voyages. It'll then redeploy to Northern Europe for the summer of 2021 for a range of itineraries to the Norwegian fjords and Baltic capital cities.

Planning a cruise? Start with these stories:

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Best for businesses with high spending
TPG Editor‘s Rating
4.5 / 5
Go to review

Rewards

2 - 10X miles

Intro offer

LIMITED-TIME OFFER: Earn up to 400K bonus miles

Annual Fee

$395

Recommended Credit

740-850
Excellent

Why We Chose It

The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)

Pros

  • The Capital One Venture X business card has a very lucrative welcome offer.
  • In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
  • Business owners are also able to add employee cards for free.

Cons

  • The card requires significant spending to earn the welcome offer.
  • Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
  • LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
  • Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
  • Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
  • With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
  • Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
  • Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
  • Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
  • Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
  • Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
  • This is a pay-in-full card, so your balance is due in full every month
Apply for Capital One Venture X Business
at Capital One's secure site
Terms & restrictions apply. See rates & fees
Best for businesses with high spending
TPG Editor‘s Rating
4.5 / 5
Go to review

Rewards Rate

2X miles2 miles per dollar on every purchase
5X miles5 miles per dollar on flights and vacation rentals booked through Capital One Business Travel
10X miles10 miles per dollar on hotels and rental cars booked through Capital One Business Travel
  • Intro Offer

    LIMITED-TIME OFFER: Earn up to 400K bonus miles
  • Annual Fee

    $395
  • Recommended Credit

    740-850
    Excellent

Why We Chose It

The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)

Pros

  • The Capital One Venture X business card has a very lucrative welcome offer.
  • In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
  • Business owners are also able to add employee cards for free.

Cons

  • The card requires significant spending to earn the welcome offer.
  • Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
  • LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
  • Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
  • Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
  • With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
  • Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
  • Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
  • Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
  • Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
  • Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
  • This is a pay-in-full card, so your balance is due in full every month