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Say goodbye to the volcano; the Mirage Las Vegas will transform into a guitar-shaped Hard Rock casino

Dec. 14, 2021
4 min read
PROJECT-M-ForRlease
Say goodbye to the volcano; the Mirage Las Vegas will transform into a guitar-shaped Hard Rock casino
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It's official: The Mirage, the iconic 77-acre resort in the heart of the Strip that changed Las Vegas forever when it opened its doors in 1989, has a buyer.

Las Vegas-based gaming giant MGM Resorts will sell The Mirage to Hard Rock International in a $1.075 billion cash deal expected to close in the second half of 2022, according to a statement released by MGM.

With the change of ownership, The Mirage will rebrand as Hard Rock Las Vegas. Along with the new name, the resort will also get a new look, including a massive guitar-shaped structure similar to other Hard Rock buildings around the world. The Mirage logos on the original towers will be replaced with Hard Rock branding, as shown in renderings released by the company.

MGM will keep The Mirage name and brand but license it back to Hard Rock for up to three years while the new owners work out a final plan for the redevelopment.

"We are honored to welcome The Mirage's 3,500 team members to the Hard Rock family," Jim Allen, chairman of Hard Rock International, said in a statement from the company. "When complete, Hard Rock Las Vegas will be a fully integrated resort welcoming meetings, groups, tourists and casino guests from around the world to its nearly 80-acre center-Strip location."

The Mirage, a megaresort and the first of its kind in Las Vegas, ushered in a new era for the city. At the time, it was the largest hotel in the world and brought a new sense of luxury, complete with shopping, more dining options than ever before and family-friendly attractions, such as its famous erupting volcano, to the Strip. Not to mention the white tigers.

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large gold and white building with rocky waterfall, palm trees and glass dome
(Photo by AaronP/Bauer-Griffin/Getty Images)

MGM purchased The Mirage in 2000 from real estate mogul Steve Wynn.

Hard Rock International is owned by the Seminole Tribe of Florida and has a slew of Hard Rock-branded restaurants, hotels and casinos around the world, including the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, which also has a massive guitar-shaped building similar to the one proposed for the redevelopment.

While MGM International owned the operations of The Mirage, the land the resort sits on was purchased by VICI Properties for $17.2 billion in August as part of a deal expected to close in the first part of 2022, according to the Las Vegas Review-Journal. VICI Properties will lease the land back to Hard Rock in a long-term agreement.

"This transaction is a significant milestone for MGM Resorts, and for Las Vegas," Bill Hornbuckle, CEO & president of MGM Resorts International, said in the MGM statement. "As part of the team that opened The Mirage in 1989, I know firsthand how special it is, and what a great opportunity it presents to the Hard Rock team. I want to thank all of our Mirage employees who have consistently delivered world-class gaming and entertainment experiences to our guests for more than three decades."

Volcano exploding in front of the Mirage casino in Las Vegas
(Photo by Ethan Miller/Getty Images)



This is another in a series of MGM shake-ups on the Strip. Earlier this year, MGM announced it would acquire The Cosmpolitan for $1.625 billion as part of a deal with Blackstone Group, which will own the physical land and property, according to the Las Vegas Review-Journal.

Beyond Las Vegas, MGM is currently in the process of expanding into Japan, having been selected by the city of Osaka “to build and operate a world-class integrated resort,” according to earnings call earlier this year. It is also planning to expand its sports gaming and iGaming, or online betting, business, while looking for opportunities to potentially expand in “key U.S. regional markets of significance.”

Featured image by HARD ROCK INTERNATIONAL
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Apply for American Express® Gold Card
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  • Intro Offer

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  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.