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The Points Guy believes that credit cards can transform lives, helping you leverage everyday spending for cash back or travel experiences that might otherwise be out of reach. That's why we publish a variety of editorial content and card comparisons: to help you find a great card to turn your goals into reality.
Our site may earn compensation when a customer clicks on a link, when an application is approved, or when an account is opened with our partners, and this may impact how or where these products appear. While we don't cover all available credit cards, our editorial team creates and maintains all of the analysis of these cards, and our content is not influenced nor subject to review by any credit card company, bank or partner prior to (or after) publication. Please view our advertising policy and product review methodology for more information.
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Mastercard launching a sweepstakes and exclusive tickets to Noah Kahan's upcoming concert series
TPG's director of travel content Eric Rosen has used points and miles to visit some of the world's most remote corners, including swimming with whale sharks off Western Australia's Ningaloo Coast, exploring the wilds of Botswana's Okavango Delta and tasting the high-altitude wines of Argentina's Mendoza region.
February 2, 2026 • 7 min read
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don't cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.
Editorial note: Mastercard invited TPG along as a guest to the 2026 Grammy Awards and provided transportation, dinner and a complimentary Priceless wellness experience. The opinions expressed below are entirely those of the author and were not subject to review by Mastercard or any other entity. Citi is a TPG advertising partner.
Editorial disclaimer: Opinions expressed here are the author's alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.
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By commenting, you agree to our Community Guidelines to help create a positive space for conversation. The responses below are not provided or commissioned by the bank advertiser, our partners, or The Points Guy (“TPG”). They have not been reviewed, approved, or otherwise endorsed by any of these parties. All responses are submitted by individual contributors, and neither the bank advertiser, our partners, nor TPG are responsible for ensuring that all posts and/or questions are answered.
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Quick summary
Premium credit cards are increasingly offering exclusive experiences, such as presale access to major concerts and sporting events, to attract high-end customers.
A recent example includes a sweepstakes tied to a popular artist's new music video, with winners gaining access to private events and concert perks.
Certain cardholders can access preferred and VIP tickets for a major summer tour, with benefits like premium seating and dedicated entrances.
Dining and wellness experiences, such as priority reservations at top restaurants and access to luxury fitness centers, are also available through curated cardholder programs.
What to consider
Sweepstakes participation requires posting on social media with a specific hashtag and ends Feb. 11.
Exclusive ticket access for the summer tour begins Feb. 12 and is limited to select cardholders.
Some experiences, like wellness packages, are open to all cardholders but may involve additional costs.
What you'll miss from the article
A detailed walkthrough of the unique perks and step-by-step instructions for maximizing access to exclusive events and experiences.
Generated by AI with support from our editorial team.
While Mastercard has fielded its Priceless platform of curated experiences since — wait for it — 1997, the program keeps evolving and introducing new and exciting partnerships and even more rarefied offerings available through The Mastercard Collection for those with World Mastercard, World Elite Mastercard and the relatively new range of World Legend Mastercard products, which includes theCiti Strata Elite℠ Card (see rates and fees).
This past weekend in Los Angeles, Mastercard invited me to the 2026 Grammy Awards to try out some of these perks myself and get a sneak peek at a concert sweepstakes Mastercard has just announced today.
ERIC ROSEN/THE POINTS GUY
Noah Kahan sweepstakes and tour
Why the Grammys? Well, Mastercard coproduced and premiered the music video for two-time Grammy nominee and multiplatinum artist Noah Kahan’s latest anthem, “The Great Divide,” during one of the commercial breaks at the 68th annual Grammy Awards in Los Angeles last night.
ERIC ROSEN/THE POINTS GUY
And today, Mastercard has launched a fun, new sweepstakes to bring Kahan’s live music to cardholders across the country.
The sweepstakes
Mastercard holders can watch “The Great Divide” music video and try to find Easter eggs in it for a chance to win several prizes:
One grand-prize winner and a guest will be invited to a listening party with Kahan himself before his new album debuts.
Three first-prize winners plus a guest each will enjoy specific Priceless Experiences from The Mastercard Collection involving Kahan and his tour.
Once you watch the music video, create your own video or photo pertaining to the clues you find and post it on your Instagram or TikTok accounts with the hashtag "#MastercardNoahSweepstakes" in the caption.
Each cardholder only gets one submission, and there is no purchase necessary. The sweepstakes ends Feb. 11.
Noah Kahan on the set of "The Great Divide."
Preferred and VIP tickets
As a sponsor of Kahan’s “The Great Divide” tour of the U.S. and Canada this summer, Mastercard will also give World Elite and World Legend Mastercard holders access to exclusive tickets to his shows starting Feb. 12.
The tour kicks off in Orlando on June 11, traveling westward across the country and hitting major cities like Philadelphia, Chicago, and Dallas before wrapping up in Seattle on Aug. 30.
Preferred tickets will be premium seating around an auxiliary stage closer to the action during key moments of the show. VIP tickets, meanwhile, will include those auxiliary stage tickets and a dedicated VIP entrance at venues.
So, if you like Kahan’s music and were thinking about following along on his tour, it’s time to open up your wallet and see if you have an eligible card that can get you access to these exclusive offerings.
The Mastercard Collection benefits
Over the course of a few days preceding the Grammys, I also got to take advantage of a few other Mastercard Collection perks that, I admit, I’ve been letting lie fallow lately among my own portfolio of credit cards.
One night, I met some fellow media members and influencers for dinner at Mother Wolf, one of the city’s buzziest and celebrity-frequented restaurants (seriously, the last time I was there, I saw Melissa McCarthy and her husband, Ben Falcone, dining with Octavia Spencer!).
ERIC ROSEN/THE POINTS GUY
The Italian eatery is a Priceless dining partner of The Mastercard Collection for World, World Elite and World Legend cards, with priority access to reservations for hard-to-score tables. And, trust me, you want to get a table here if only to enjoy the bubbly crusted pizzas and handmade pastas, like the earthy wild boar ragu fusilli.
ERIC ROSEN/THE POINTS GUY
Another day, I was treated to a Priceless Experience available to all Mastercard holders at Hume. It’s a chic wellness center in Venice, California, with several floors filled with fitness equipment; a hot yoga studio; expansive locker rooms with saunas, steam rooms and gorgeous cold plunge baths; and even a rooftop cafe where members can unwind after a fitness session. Most LA of all? It even has its own valet stand.
ERIC ROSEN/THE POINTS GUY
The package I participated in included:
All-day access to the facility, including the fitness equipment and the recovery lounge, complete with Theragun massagers and leg compression boots
A full tour with Hume’s director of wellness and a personalized consultation
A complimentary beverage from the cafe
A dedicated locker with water and electrolyte pouches
A 50-minute movement session or recovery treatment, including yoga, Pilates, a sound bath, a deep-tissue massage and use of a full-body compression suit or hyperbaric oxygen chamber
ERIC ROSEN/THE POINTS GUY
I spent the afternoon there and enjoyed a quick workout followed by a relaxing steam and shower with Osea seaweed-based spa products (Hume’s current skin care partner) and then settled in for a restorative hyperbaric oxygen session that left me feeling relaxed and refreshed for the Grammys the following day.
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ERIC ROSEN/THE POINTS GUY
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ERIC ROSEN/THE POINTS GUY
The cost of the package was $130, which might seem steep, but when you consider it included a fitness class that could cost $30 to $50 at other gyms, plus a spa treatment worth hundreds of dollars, it seemed like a great deal. It was all the more so since you just have to be a Mastercard holder to take advantage of it — you don’t even need a premium Mastercard.
Bottom line
Competition for premium cardholders is fierce these days, with issuers vying for the highest-net-worth customers with flashy perks like lounge access and a plethora of value-added statement credits.
But even those with mid-tier cards can still unlock benefits like Mastercard’s Priceless offerings that get you access to events and experiences you might not otherwise be able to enjoy.
My own time zipping around my hometown of Los Angeles taking advantage of Mastercard’s Priceless and The Mastercard Collection benefits has me taking a second look at the cards in my wallet and the perks they confer so I can maximize them even more than I already have.
Comments
By commenting, you agree to our Community Guidelines to help create a positive space for conversation. The responses below are not provided or commissioned by the bank advertiser, our partners, or The Points Guy (“TPG”). They have not been reviewed, approved, or otherwise endorsed by any of these parties. All responses are submitted by individual contributors, and neither the bank advertiser, our partners, nor TPG are responsible for ensuring that all posts and/or questions are answered.
