Skip to content

Lufthansa Is Already Changing Its Month-Old Livery

March 05, 2018
2 min read
Lufthansa Livery Unveiling in Frankfurt_10
Lufthansa Is Already Changing Its Month-Old Livery
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.

The biggest airline in Europe rolled out a new color scheme barely a month ago, and is now changing it again, in what may be a record in corporate history.

When Lufthansa revealed a new, refreshed livery at a press event in Frankfurt in February, many frequent flyers and aviation enthusiasts groaned in disappointment. Where had the airline's classic yellow gone, and what was this dark blue in its place? Turns out that dark blue may have been too dark, and needs to be changed to something closer to the old blue.

A spokesperson for the German flag carrier told aviation site Airliners.de that "after landings in Hong Kong and New York, for example, we realized that the blue paint sometimes looks much darker than it did in the test environment, especially in adverse weather conditions." So now the airline will have to modify the blue by dialing down the black and adding in more red and green, said the spokesperson, "without giving up the desired deep blue."

It's not entirely clear what the airline plans to do other than adjusting the color of the vertical stabilizer, making the blue tail bluer.

The new livery on a 747-8 under cloudy skies. Photo courtesy of Lufthansa.

We're still awaiting word about when this new-new livery will be rolled out, and what specific changes we may see other than the revised blue. While not unprecedented, it's very rare for a major international company to revise its branding so soon after announcing changes like this.

Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

Critics of the newest livery and monochromatic-looking airliners should be pleased by Lufthansa's response, although this whole exercise begs another question: Why didn't anyone involved in the redesign think to try out the paint job in dark, overcast skies? You know, the kind of weather that you see all the time in Germany?

The old Lufthansa blue, which still appears on the vast majority of the company's planes, like this 747-400. Photo by Alberto Riva / The Points Guy

TPG featured card

Rewards rate
5X milesEarn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
2X milesEarn unlimited 2X miles on every purchase, every day
Intro offer
Open Intro bonus
Enjoy a $250 travel credit & earn 75K bonus miles
Annual fee
$95
Regular APR
19.49% - 28.49% (Variable)
Recommended credit
Open Credit score description
670-850Excellent, Good

Pros

  • Stellar welcome offer of 75,000 miles after spending $4,000 on purchases in the first three months from account opening. Plus, a $250 Capital One Travel credit to use in your first cardholder year upon account opening.
  • You'll earn 2 miles per dollar on every purchase, which means you won't have to worry about memorizing bonus categories
  • Rewards are versatile and can be redeemed for a statement credit or transferred to Capital One’s transfer partners

Cons

  • Highest bonus-earning categories only on travel booked via Capital One Travel
  • LIMITED-TIME OFFER: Enjoy $250 to use on Capital One Travel in your first cardholder year, plus earn 75,000 bonus miles once you spend $4,000 on purchases within the first 3 months from account opening - that’s equal to $1,000 in travel
  • Earn unlimited 2X miles on every purchase, every day
  • Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
  • Miles won't expire for the life of the account and there's no limit to how many you can earn
  • Receive up to a $120 credit for Global Entry or TSA PreCheck®
  • Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
  • Enjoy a $50 experience credit and other premium benefits with every hotel and vacation rental booked from the Lifestyle Collection
  • Transfer your miles to your choice of 15+ travel loyalty programs
  • Top rated mobile app