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Lufthansa's New Livery is Boring, Frequent Flyers Agree

Feb. 08, 2018
3 min read
lufthansa 747
Lufthansa's New Livery is Boring, Frequent Flyers Agree
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If there's one thing that gets aviation enthusiasts fired up, it's a livery change by a major airline — and on Wednesday, one of the biggest of them all rolled out a new color scheme. Germany-based Lufthansa, the largest airline in Europe by passengers carried, officially revealed the newest iteration of its livery at an event in Frankfurt, only days after images of new paint job surfaced on Twitter. TPG Assistant Editor Brendan Dorsey covered the unveiling ceremony-turned-party.

But most aviation geeks worldwide had already issued their verdict on the new Lufthansa colors (or lack thereof): A big, fat nein, danke.

The rationale behind that unhappiness is that Lufthansa's new livery isn't ugly, it's just boring. On the one hand, it's sleek, it's 21st-century, it's minimal and modern. And compared to Lufthansa's existing livery, not much has changed. The new colors sure made an impression at the Frankfurt unveiling.

Image by Brendan Dorsey / The Points Guy

But on the other hand, here were are again, another global airline that falls back on the growing trend of blandness and seemingly lackluster design across the industry. Where is, people tweeted and Facebooked, the classic yellow circle on the tail that made the Lufthansa crane logo pop among the sea of airplane tails at airports all over the world?

Now Lufthansa, they griped, looks like Air France and Qantas and United and Avianca and Iberia and LATAM... the list is long. All liveries seemingly born out of groupthink and risk-averse design firms presenting plans to equally risk-averse boardrooms.

And because inside every AvGeek there's an armchair brand and corporate design critic, we asked our community of frequent flyers to see what their reaction was. Sure, we're really into award availability, and the pleasure of flying Lufthansa's first class, but for many people who fly a lot, or want to, the machines they spend so many hours on are more than just vehicles.

Bottom line: Some readers were pleased with the refresh, but many were disappointed and found the new look mediocre. Here's what some of them said.

So where has that yellow gone that everyone is raving about? It hasn't entirely disappeared. There's a tiny rectangle beside the forward door on the left side, the one most passengers go through at boarding. That's it.

lufthansa livery

With all of that said, we'll be fine, of course. It's just a paint job, and we'll all get used to it. Well, that is so long as Lufthansa keeps its award space open and hurries up with the redesign of its currently outdated business class.

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4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Annual Fee

    $325
  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.