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JetBlue-Spirit merger is officially dead

March 04, 2024
4 min read
Jetblue Spirit BOS-2
JetBlue-Spirit merger is officially dead
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JetBlue said Monday that it had terminated its merger agreement with Spirit Airlines, putting an end to the $3.8 billion acquisition nearly seven weeks after it was blocked by a federal judge.

The two airlines reached an agreement to end the merger, they said, which involves JetBlue paying Spirit $69 million in breakup fees on top of the $425 million JetBlue has already prepaid to Spirit shareholders as part of the merger agreement.

Although the airlines previously said that they planned to appeal the court's order blocking the merger, they said Monday that they predicted that regulatory obstacles would prevent them from closing the merger by a July deadline.

"Even if the ruling was overturned on appeal, we simply don’t see a path to regulatory approval by the required July 24 deadline," newly promoted JetBlue CEO Joanna Geraghty said in a memo to employees, which was viewed by TPG. "Additionally, the lingering uncertainty is distracting and taking our resources away from more pressing priorities — particularly our work to return to profitability and reinvigorate our brand and culture."

"With the Spirit merger behind us, we can fully dedicate ourselves to a standalone JetBlue," she added.

Even as JetBlue began the process to appeal the injunction, the airline found itself in an awkward situation: Although it was required to pursue the appeal under the terms of the merger agreement, the acquisition was increasingly beginning to look like a bad deal for the airline.

Since the merger deal was first struck last spring, Spirit's valuation has fallen significantly as the airline struggled to return from coronavirus pandemic lows and generate a profit. That meant that JetBlue was stuck buying Spirit at an inflated price of $3.8 billion, or $33.50 per share, even as share prices fell to around $15 just before the court's initial decision and less than $6 after.

Spirit's shares were down more than 12% at $5.75 per share by 9:45 a.m. on Monday.

JetBlue planned to absorb Spirit's aircraft and other assets, along with crew members, in order to supercharge its growth. During an antitrust trial in Boston last fall, which TPG covered from the courtroom, the airline argued that the merger would allow it to compete with bigger U.S. carriers.

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Spirit, meanwhile, said during the trial that it was in a precarious financial position and could no longer compete effectively with its particular ultra-low-cost business model. Under the terms of the merger, JetBlue would have acquired Spirit and absorbed its assets under its own brand and operation.

The ultimate question at the heart of the trial boiled down to whether the risk of raising the lowest fares on some routes through Spirit's exit would be worth the potential to lower the average airfare across the broader market by putting more pressure on the major carriers.

Ultimately, Judge William G. Young of the U.S. District Court in Massachusetts found that it was not worth that risk.

Now, the question will be what happens to the two airlines.

JetBlue has outlined some details of a path toward growth and profitability, cutting costs and refocusing on various revenue initiatives while optimizing its network under Geraghty's new leadership.

Spirit, however, may face an existential threat as it continues to lose money. Analysts have noted that the airline is at risk of bankruptcy and potentially insolvency.

CEO Ted Christie vociferously pushed back against those suggestions during the airline's fourth-quarter earnings call, saying that the airline was raising capital and had plans to improve its cost structure and revenue.

"This misguided narrative has been advanced by an assortment of pundits," Christie said at the start of the call, during which Spirit reported a loss of $184 million for the quarter. "However, back in the real world, we are focused on facts."

It remains unclear, however, whether those changes will be enough. If Spirit were to become insolvent, it's possible that JetBlue — along with other competitors — could acquire Spirit's assets for significantly less expense than it would have incurred through the merger.

In a statement on Monday, Christie said that the airline was prepared to proceed on its own.

"Throughout the transaction process, given the regulatory uncertainty, we have always considered the possibility of continuing to operate as a standalone business and have been evaluating and implementing several initiatives that will enable us to bolster profitability and elevate the guest experience," Christie said.

"We remain confident in our future as a successful independent airline," he added.

Featured image by DAVID SLOTNICK/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.