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JetBlue's planning to serve some pretty incredible food on economy flights to London

April 06, 2021
5 min read
JetBlue's planning to serve some pretty incredible food on economy flights to London
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Get ready to be blown away by JetBlue's upcoming economy offering — these transatlantic meals look mighty impressive.

JetBlue already revealed its new Mint business-class offering, which will launch soon on the carrier's flights between the U.S. and London. Now, it looks like economy passengers will experience some notable upgrades as well — beyond the spiffy cabin pictured below.

Rendering courtesy of JetBlue

The airline has partnered with New York-based Dig restaurant group on a "build-your-own" meal program, letting flyers create a custom meal using their 10.1-inch seat-back screen. Selections will appear on flight attendant iPads, so crew members will already know what to plate for you as the cart reaches your seat.

I spoke with Jayne O'Brien, JetBlue's Head of Marketing, Product and Loyalty, to get a better sense of the upcoming service. While it sounds like flyers won't be able to "reserve" meals — there's always a chance your first choice may be unavailable by the time the cart reaches your row — O'Brien confirmed that the airline is over-catering flights, with the hopes that everyone on board gets an entree they're happy with.

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For flights from Boston and New York, JetBlue's caterers will prep meals using ingredients from Dig's farm in Upstate New York. The carrier is still working to arrange catering for flights from London, though flyers should still expect similar, Dig-inspired meals. As the airline explains:

Known for its vegetable-forward options, the Dig menu will feature a seasonal selection of proteins, vegetables and grains mindfully sourced in part from minority and women-run farms, as well as Dig’s own farm, Dig Acres. Customers will have the option to choose one of three main selections including a protein or vegetable that comes with a base, and two out of three hot and chilled side options.
Some of the lunch/dinner meals JetBlue's considering. (Photo courtesy of JetBlue)

I'm a big fan of Dig, formerly known as "Dig Inn." Everything I've had over the years has been consistently excellent. The TPG team even ordered catering from Dig a handful of times — back when everyone was in the office.

Of note here, we often had leftovers, which reheated quite nicely — good news for flight attendants trying to prep top-notch meals in airplane galley ovens. There are a number of familiar items on the onboard menu, too — as JetBlue explains:

Menu items will feature hearty offerings, such as roasted chicken thigh over a base of brown rice with herbs and spiced eggplant over coconut cauliflower quinoa, with sides including Dig’s beloved mac and cheese and a mixed heirloom tomato salad sourced directly from Dig Acres in upstate New York. For morning departures, the menu will include a mix of sweet and savory breakfast dishes, including a mixed berry bread pudding and citrus salad with local honey.

While items are always subject to change, JetBlue sent over a sample menu, so we have an idea of what to expect. On lunch or dinner flights, flyers would be able to choose from options like:

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  • Charred Chicken & Brown Rice
  • Meatballs & Tomato Farro
  • Spiced Eggplant & Quinoa

Along with two of the following three sides:

  • Dig Acres Tomato Salad
  • Sheet Tray Carrots
  • Mac and Cheese

Meanwhile, breakfast flights will include a choice of:

  • Mixed Berry Bread Pudding
  • Smoked Salmon Crepe
  • Summer Vegetable Frittata

And each entree can be paired with two of the following:

  • Citrus Salad
  • Coconut Overnight Oats
  • Griddled Ham & Root Vegetables
Breakfast items include bread pudding, a smoked salmon crepe and veggie frittata. (Photo courtesy of JetBlue)

JetBlue will always offer vegetarian items onboard, some of which are also vegan. Halal, Hindu and Kosher meals will also be available for pre-order, though they won't be sourced from Dig. Otherwise, all economy flyers can also nosh on:

  • Items from the Pantry, with a self-serve grab & go snack basket
  • Complimentary soft drinks, coffee, tea, beer, wine and liquor
  • A dessert for a sweet treat post-meal, and a light bite prior to arrival

Overall, it looks like an incredible selection — a scaled-down version of the carrier's current Mint business-class offering, which should also make its way to flights to London. It's also worth pointing out that JetBlue will serve meals in reusable containers, and will offer cutlery made from a natural polymer.

Of course, the final onboard product never quite looks like the marketing photos, but JetBlue definitely has some experience delivering restaurant-quality meals in business class — I wouldn't be surprised to see the carrier pull it off in coach, too.

Featured image by Rendering courtesy of JetBlue
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

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  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

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  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,300+ lounges, including Capital One Lounges and the Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023