JetBlue ‘Committed’ to Boston Even as Delta Encroaches

Jul 23, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

JetBlue Airways is by far the largest carrier in Boston, but the carrier has faced an increasingly aggressive challenge by Delta Air Lines for the market’s top spot.

“We are committed to winning Boston,” said Joanna Geraghty, president of the New York-based carrier, in response to questions about JetBlue’s position there a second quarter earnings call Tuesday.

JetBlue is the largest airline at Boston Logan (BOS) with up to 162 daily departures in July, according to Diio by Cirium schedules. Delta, the second largest at the airport, offers up to 129 daily departures and American Airlines up to 87 departures.

Related: More on The JetBlue TrueBlue Rewards Program

Geraghty said that JetBlue’s operation in Boston is “very profitable” and that airline is the preferred choice of local passengers.

JetBlue carried nearly 28% of the 39.9 million passengers that passed through Logan in 2018, U.S. Department of Transportation data via Diio shows. Delta, by comparison, carried 17.2% of passengers.

Delta and Southwest aircraft parked at terminal A at Boston Logan. (Photo by John Tlumacki/The Boston Globe via Getty Images)
Delta and Southwest aircraft parked at terminal A at Boston Logan. (Photo by John Tlumacki/The Boston Globe via Getty Images)


JetBlue’s leading position in Boston has not stopped Delta. The SkyTeam Alliance carrier upgraded the city to hub status in June citing significant investments in new flights from Logan.

“We’re really focused on reinforcing our position as the number one global carrier in Boston,” said Amy Martin, managing director of domestic network planning at the airline, on the upgrade at the time. Delta plans to offer up to 150 daily flights from Logan by the end of the year.

Related: Delta Air Lines Says Boston Is Now One of Its Hub Cities

Delta has added eight new markets from Boston this year, including resuming flights to Washington Reagan National (DCA) in September.

Not to be outdone, JetBlue has continued to beef up its already robust Boston operation. It began offering near hourly service to both the New York area and Washington National this month, and will offer more flights to Charlotte (CLT) from October.

Delta has staked out its own tagline in the market, using its broad international network to bill itself as the city’s “top global carrier.” But JetBlue could soon muscle in on that, too. It plans to launch service to London, the first of what is planned as a larger European expansion, from the New England city in 2021.

Featured image courtesy of JetBlue.


Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles after you spend $3,000 in purchases within the first three months of card membership. Plus, earn a $200 statement credit after your first Delta purchase within the first three months. Offer ends 7/28/21.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 Bonus Miles after spending $3,000 in purchases on your new Card in your first 3 months and a $200 statement credit after you make a Delta purchase with your new Card within your first 3 months. Offer expires 7/28/2021.
  • Limited Time Offer: Plus, get a 0% intro APR on purchases for 12 months from the date of account opening, then a variable 15.74%-24.74%. Offer expires 7/28/2021.
  • Accelerate your path to Medallion Status, with Status Boost®. Plus, in 2021 you can earn even more bonus Medallion® Qualification Miles (MQMs) to help you reach Medallion Status.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA Pre✓®.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Intro APR on Purchases
0% on purchases for 12 months
Regular APR
15.74%-24.74% Variable
Annual Fee
Balance Transfer Fee
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.