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Bordeaux, the Swiss Alps, Florence, Rome and more: Hyatt continues its expansion in Europe

Sept. 08, 2021
5 min read
Italy - Tuscany
Bordeaux, the Swiss Alps, Florence, Rome and more: Hyatt continues its expansion in Europe
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Ready your World of Hyatt points for a trip to Europe.

We’ve known for a while that Europe has a whole lot of Hyatt coming down the pipeline. And among the recent Hyatt hotel openings on the continent are such diverse and exciting properties as the 7Pines Resort Ibiza in Spain, the storied Hotel du Palais Biarritz in France overlooking the Grande Plage, Hyatt Place London City East and Hyatt Regency Zurich Airport The Circle in Switzerland.

And yesterday, Hyatt Hotel Corporation announced that a Hyatt affiliate has entered into six new management and franchise agreements for additional hotels and properties in Spain, France, Germany, Italy and Switzerland across such diverse brands as The Unbound Collection by Hyatt, JdV by Hyatt, Hyatt Centric and Hyatt Regency.

It’s proof that Hyatt is making good on its commitment to grow its portfolio across Europe in response to a growing desire from travelers and hotels owners in search of unique and differentiated travel experiences and stays.

The news comes on top of the recently announced planned acquisition of Apple Leisure Group by Hyatt, adding all-inclusive offerings in places like the Canary Islands, Ibiza and Menorca in Spain as well as Greece to the World of Hyatt mix. That acquisition alone will expand Hyatt’s brand foothold by 60% in Europe.

And while several of the newly executed deals from yesterday's announcement won’t bear fruit in the form of a new Hyatt stay in Europe for several years, there are some pretty cool properties across some of our favorite European cities making their way to fruition as early as this fall.

Among the coming-very-soon franchise agreements being taken over by a Hyatt affiliate is the historic Il Tornabuoni Hotel in Florence, Italy, a 62-room luxury boutique hotel with Renaissance-era roots expected to open in October 2021 as the first Hyatt-branded property in Florence.

Hotel Il Tornabuoni in Florence, part of World of Hyatt
Hotel Il Tornabuoni in Florence (Photo courtesy of Hyatt)

Also slated to open in October 2021 as a Hyatt, The Tribune Hotel in Rome is joining the JdV brand, marking another milestone for Hyatt as it will be the brand’s first property in the Eternal City. The 52-room property has a rooftop terrace with views of Villa Borghese and is right off the Via Veneto in the center of Rome.

The Tribune Hotel in Rome, Italy, part of World of Hyatt
The Tribune Hotel in Rome, Italy. (Photo courtesy of Hyatt)

France’s Hyatt hotels have, until recently, mostly been concentrated in Paris and the Cote d’Azur. But the country's Atlantic coast will be saying bienvenue to a new Hyatt next year when the JdV by Hyatt brand debuts its first hotel in Bordeaux, slated to open sometime in 2022. The 147-room property will have a restaurant and bar highlighting the region’s renowned terroir as well as a private rooftop speakeasy bar.

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A JDV by Hyatt in Bordeaux
A JDV by Hyatt in Bordeaux (Photo courtesy of Hyatt)

In 2023, the addition of hotel Rhodania to The Unbound Collection by Hyatt means a new Hyatt address in the Swiss Alps. Situated in Crans-Montana in the French-speaking part of Switzerland's Valais canton, right on the third hole of the Severiano Ballesteros golf course, the property puts year-round leisure pursuits such as skiing, golf, hiking and mountain biking at guests’ doorsteps, delivering on Hyatt’s push to provide more experiential options in response to perceived growing demand in that niche.

Hotel Rhodania Crans Montana, part of World of Hyatt
Hotel Rhodania Crans Montana (Photo courtesy of Hyatt)

And while the Park Hyatt Hamburg has long been a fixture in Germany’s Hanseatic city on the Elbe River, Hyatt Centric has plans in the works for its first German debut with the 2025 opening of the Hyatt Centric Altstadt Hamburg along the city’s main shopping street, the Moenckebergstrasse.

Hyatt Centric Altstadt Hamburg, part of World of Hyatt
Hyatt Centric Altstadt Hamburg (Photo courtesy of Hyatt)

The sixth franchise agreement just announced by Hyatt is the expansion of the current hotel accommodations at the Hyatt Regency Hesperia Madrid to extend to a residential component. The Hyatt Regency Madrid Residences will feature 22 apartments in a new complex at Paseo de la Castellana, within convenient striking distance of embassies, international businesses and diplomatic offices in the heart of Spain’s financial capital.

Hyatt's unfolding expansion in Europe is an exciting development on the continent we'll continue to monitor closely. Check this space for updates as reward information and new openings are announced.

Featured image by Stefano Scatà
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.