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All-inclusive resorts aren't just for the Caribbean — Hyatt's heading to Bulgaria

Sept. 18, 2022
4 min read
People at beach against clear sky,Obzor,Bulgaria
All-inclusive resorts aren't just for the Caribbean — Hyatt's heading to Bulgaria
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For the most part, all-inclusive resorts have always fit into the same mold in the same general destinations. We're talking watered-down drinks and subpar food at resorts dotting the beaches up and down the Caribbean and Mexico.

Lately, though, the tide has been changing for the all-inclusive experience. Major hotel companies — including Marriott, Hilton and Hyatt — have been investing serious cash to break the all-inclusive stereotypes as they collect resorts around the world. It's been almost like a game of Monopoly — but one with unlimited tequila and random breaks to limbo with your mother-in-law.

In this game, Hyatt just made one of the most interesting moves yet: It added five resorts in Bulgaria, along the Black Sea, to The Inclusive Collection.

Hyatt's new additions

Last year, Hyatt closed its roughly $2.7 billion dollar acquisition of Apple Leisure Group, which added about 100 all-inclusive properties to the company's collection. These resorts consist of a series of all-inclusive brands including Secrets Resorts & Spas, Dreams Resorts & Spas and Breathless Resorts & Spas.

Now, World of Hyatt members can earn and redeem points for stays at these Apple Leisure Group properties, along with Hyatt's own Hyatt Zilara and Ziva resorts. However, since all-inclusive resorts operate a little differently than other hotels and resorts, Hyatt also decided to introduce a special awards chart exclusively for all-inclusive properties.

Related: 8 lessons I learned from my 1st all-inclusive vacation

While the company already has a few all-inclusive resorts in (or planned for) Greece and Spain, the rebranding of these five all-inclusive resorts in Bulgaria is Hyatt's first venture into the all-inclusive market along the Black Sea.

The five resorts are split across two Bulgarian resort areas, Sunny Beach and Obzor. These are popular destinations for European holiday travelers and are known for being extremely affordable. Here's a complete list of the properties and a brief description:

  • Secrets Resort & Spa: A 335-room, adults-only resort in Sunny Beach.
  • Dreams Resort & Spa: A 597-room, family-friendly resort next to Secrets in Sunny Beach.
  • AluaSun: A 191-room resort in Obzor.
  • Alua Resort: A 318-room resort in Obzor.
  • Breathless Resort & Spa: A 395-room resort in Sunny Beach.
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Of the five resorts being rebranded and renovated, all will assume the new branding in 2023 except for Breathless, where it is scheduled for 2024.

All-new image for all-inclusives

We've said it before and we'll say it again: All-inclusive resorts are getting a new life.

During the pandemic, all-inclusive resorts thrived; they were, in a way, built to provide everything travelers needed during that time, including space, convenience and isolation. That trend seems to be sticking as travelers realize that an all-inclusive vacation can be more than just a trip to a tropical locale.

Accor's Rixos brand serves up luxury all-inclusive experiences at more than two dozen properties in Turkey, the United Arab Emirates, Egypt, Croatia and Kazakhstan. In Croatia, at the Rixos Premium Dubrovnik, guests can have an all-inclusive experience at a cliffside resort tucked into the Dalmatian Coast and still head out of the resort to explore Dubrovnik's Old City, a UNESCO World Heritage site.

All-inclusive vacations can also be convenient for winter activities such as skiing or snowboarding. Club Med, a defining brand in the all-inclusive movement, has a number of all-inclusive ski resorts that are great for both seasoned pros and newbies to winter sports. You can find these resorts in Europe, Japan, China and even Canada at the new Cub Med Québec Charlevoix. Who needs margaritas and sun when you can have snow and apres-ski?

Or, to really experience something wild, you could take page out of TPG writer Ben Smithson's book and take a trip to the cheapest all-inclusive resort in Egypt; it cost him just $41.46 a night.

The bottom line is whether you love or hate all-inclusive resorts, they're here to stay.

If these properties — from Croatia to the Black Sea to the snowy mountains of Canada — aren't doing it for you yet, give it some time. The new-age story of the all-inclusive resort is just starting to unfold.

Featured image by 500px/Getty Images
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.