Tourists will return to NYC, but they won’t be staying at the Hilton Times Square

Sep 5, 2020

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

I’ve read plenty of headlines proclaiming the end of New York City as we know it. One LinkedIn post in particular had gained so much traction that it caught Jerry Seinfeld’s eye, even prompting the comedian to write an Op-Ed for The New York Times.

I’m with Jerry. I’ve been in New York City off and on throughout the pandemic, and even though there aren’t many tourists at the moment, I’m confident our beloved Big Apple will return.

Related: Coronavirus claims a major NYC hotel as occupancy rates rise slowly

Sadly, that may not be the case for some of the city’s largest hotels, including the Hilton Times Square, which, as USA Today reports, will not be reopening after its scheduled pandemic-related closure, which runs through the end of September.

While rooms at the Hilton Times Square are still available to book, guests will likely be offered a stay at a nearby Hilton hotel. Screenshot courtesy of Hilton.
While rooms at the Hilton Times Square are still available to book, guests will likely be offered a stay at a nearby Hilton hotel. Screenshot courtesy of Hilton.

While the Times Square location bears the Hilton name, it isn’t owned or operated by the chain. According to earning call transcripts, the property’s owner, Sunstone Hotel Investors, has been engaged in a dispute regarding lease payments since even before the pandemic began.

Unfortunately, the hotel plans to eliminate 200 jobs as part of the closure, according to a WARN notice filed with the New York State Department of Labor. Employees have been furloughed since the hotel temporarily closed on Mar. 16.

Related: From budget to luxe: Use hotel points at these 9 NYC hotels

As for Hilton loyalists, while the Times Square location may have been preferred by some, there are still abundant properties to choose from in New York City. Hilton Times Square award rates started at 56,000 points per night, and there are plenty of alternatives within walking distance requiring even fewer points.

The Millennium Times Square, about three blocks away, can be booked from 29,000 points per night, for example, while the Hampton Inn Manhattan/Times Square Central, just one block south, is available starting at 30,000 points.

Featured photo by Zach Honig/The Points Guy.

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
  • Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
  • Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.
Regular APR
15.99%-22.99% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.