Hilton Expands Luxury Hotel Portfolio as It Nears 1 Million Rooms Worldwide

Feb 13, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Update: Some offers mentioned below are no longer available. View the current offers here – Hilton Honors American Express Ascend Card

One million rooms. That’s what Hilton is marching toward, and per its Q4 2018 earnings report released on Wednesday, it’ll cross that milestone in short order. Last quarter, Hilton swung open the doors of 142 new hotels totaling 22,500 rooms. Looking at 2018 as a whole, it opened more than 450 new hotels totaling more than 66,000 rooms.

All told, that represents a 10% increase from the same period in 2017, and a full 25% of the new rooms opened last year were “conversions from non-Hilton brands.” For passport collectors, you’ll be pleased to know that the chain expanded into eight new countries and territories during 2018.

Hilton Moorea Lagoon Resort and Spa - sitting on overwater bungalow porch
Hilton Moorea Lagoon Resort & Spa. (Photo by Darren Murph / The Points Guy)

Perhaps the most notable statistic is this: Hilton ended 2018 “with more than 913,000 rooms open, operating across 135 countries and territories.” Given that 184,000 more rooms are currently under construction, it’s only a matter of time before the million room mark is crossed (and exceeded). In fact, Hilton announced that its development pipeline contains more than 2,400 new hotels, including properties in “35 countries and territories where Hilton does not currently have any open hotels.”

That’s big news for Hilton loyalists as well as Marriott defectors who are just getting acquainted with the brand, as it means more opportunities for burning points on a more diverse selection of properties. Hilton now lists a whopping 16 brands within its umbrella, including its new budget brand Motto and LXR Hotels & Resorts on the other end of the spectrum.

Hilton Moorea Lagoon Resort and Spa - drinks over the beach
Tough to complain with the views, and the drinks were free thanks to my Diamond status. (Photo by Darren Murph / The Points Guy)

Christopher J. Nassetta, Hilton’s president and CEO, remarked on the brand’s continued expansion of its luxury portfolio, though stopped short of name-dropping any new openings beyond Habtoor Palace Dubai (which opened in late 2018) and The Biltmore, Mayfair (which will open in London Q1 2019). Oddly, he didn’t seize the opportunity to mention that bookings are now possible at the ultra-luxe Waldorf Astoria Maldives Ithaafushi — perhaps as to not draw attention to the steep award rates that may well become the norm for its most aspirational properties.

On the financial side, a fairly rosy picture is being painted. For last quarter and full-year 2018, RevPAR (revenue per available room) grew 2% and 3%, respectively. The key to that growth? Higher room rates, or “increased ADR (average daily rate).” Given that Hilton is telling investors to expect RevPAR increases between 1% and 3% for full-year 2019, it’s a safe bet that you’ll see room rates push ever higher in the months ahead. Of course, one way to combat higher cash rates is to have a stash of Honors points on hand, as award stays can often be a bargain while cash rates are inflated.

In fact, two of Hilton’s cobranded American Express cards offer complimentary elite status within the program just for holding the card.

  • Hilton Honors American Express Ascend Card ($95 annual fee; complimentary Gold status)(See Rates & Fees)— 125,000 bonus points after you spend $2,000 in purchases on the card within your first 3 months of card membership
  • Hilton Honors Aspire Card from American Express ($450 annual fee; complimentary Diamond status) (See Rates & Fees) — 150,000 bonus points after you spend $4,000 in purchases on the card within your first 3 months of card membership

The information for the Hilton Aspire Amex card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

For more on Hilton’s expansion plans, be sure to listen to our Talking Points podcast, which featured Hilton’s Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships Mark Weinstein.


Subscribe, rate and review Talking Points wherever you get your podcasts.


For rates and fees of the Honors Ascend Card, please click here.
For rates and fees of the Honors Aspire Card, please click here.

Featured image of Waldorf Astoria Maldives Ithaafushi courtesy of Hilton.

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new card in the first three months of card membership. Offer ends 11/10/2021.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 Bonus Miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new Card in your first 3 months. Offer expires 11/10/2021.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
  • Earn 1X Miles on all other eligible purchases.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA Pre✓®.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
15.74%-24.74% Variable
Annual Fee
Balance Transfer Fee
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.