Flybe to be rebranded as Virgin Connect following Virgin Atlantic investment
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
British regional airline Flybe announced on Tuesday it will rebrand as Virgin Connect in 2020, following investment by a consortium including Virgin Atlantic.
The new name comes as little surprise, given the name of the consortium is called ‘Connect Airways’, comprising 40% ownership by Cyprus Capital, 30% by Stobart Group and 30% by Virgin Atlantic Limited, the holding company of both the airline and Virgin Holidays divisions.
Few details of the rebranding have been revealed, though a new website for the rebranded airline has already gone live, promoting the new phase as “Europe’s Largest Regional Airline”.
Mark Anderson, CEO of Connect Airways said, “Virgin Connect will be passionately focused on becoming Europe’s most loved and successful regional airline. It will offer travel that is simple and convenient with the personal touch. Our customers will naturally expect the same exceptional travel experience as they do with other Virgin-related brands. As part of the Virgin family, we now have a tremendously re-energised team”.
The group admits the transformation will be ambitious, as passengers and staff “say goodbye to purple and hello to red”.
At this point, it remains unclear how exactly Flybe will adopt the Virgin brand beyond just a linked name. Both airlines offer vastly different passenger experiences. While the acquisition will help feed regional passengers into Virgin Atlantic’s long-haul services, the vast differences in aircraft types alone make for very different flights for passengers coming off a tiny Flybe/Virgin Connect ATR 72-600 and on to Virgin’s flagship new Airbus A350 aircraft. We also await details of how Virgin Connect will work with the Flying Club programme.
If you have an existing booking on Flybe in 2020, there’s nothing for you to do. Once the rebrand is complete, your flight may be operated by Virgin Connect rather than Flybe.
Featured image by Ina Fassbender/AFP/Getty Images
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,600
CARD HIGHLIGHTS: 3X points on dining and 2x points on travel, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®.
- Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.