Delta teams up with Missoni for new amenity kits, Delta One lounge design
Delta Air Lines is gearing up to officially open its first hotly anticipated business-class lounge Wednesday, and inside, you'll find designs curated by famed Italian fashion house Missoni.
The Atlanta-based carrier announced Thursday a new tie-up with Missoni that will touch a few aspects of the Delta One business-class experience.
Perhaps the most prominent will be the carrier's new amenity kits, which will be designed in a signature Missoni textured zigzag pattern on the exterior of the bag with an exclusive pattern and color palette inside the bag.
Delta says that this new pattern celebrates the window views from 30,000 feet while paying homage to the airline's nearly 100-year history.
These new kits (more like boxes, based on the pictures) are sure to be a hit with travelers. They include all of the same contents as the previous Someone Somewhere amenity kits that they will replace.
This includes Grown Alchemist skincare products, a bamboo toothbrush, toothpaste, an eye mask, earplugs, socks and a pen. (Delta is debuting Marvis toothpaste instead of the existing brand beginning in October.)
Of all the routes on which Delta will debut the new Italian-designed kits, it's perhaps no surprise that they will first be seen on flights to and from Italy and Paris beginning in mid-July. They'll then roll out worldwide starting in September.
Delta's premium economy passengers will continue to receive the existing Someone Somewhere kits.
Along with the revamped amenity kits, Missoni's signature prints will also be woven into spaces in the new Delta One lounge in New York, which is set to open Wednesday, the airline said Thursday.
For Delta, this represents a big upgrade in terms of its premium-cabin partner. Teaming up with an Italian luxury brand feels much more like something you'd find in a long-haul first-class cabin, perhaps in Air France La Premiere or Lufthansa first class, not necessarily on a domestic airline in business class.
That said, for years, Delta has been focused on elevating the premium experience for its passengers across all cabins, especially those in the pointy end of the plane.
While the airline's soft product – the elements of the service not attached to the airplane — continues to shine, the seats themselves could definitely use an upgrade, especially on the majority of the long-haul fleet.
Delta's Boeing 767-300s feature an outdated forward-facing pod that many complain feels like sleeping in a coffin, not to mention the TV screens that feel about as big as the original iPhone when compared with some of the latest-generation tech you'll find flying on Delta's Airbus A330-900neos and Airbus A350-900s with proper suites.
Either way, no matter which Delta One seat you're flying in, there will be a beautiful new amenity kit waiting for you as you enter.
"We've been intentional about creating a Delta One experience—both on the ground and in the air—that feels truly premium and elevated, and Missoni's elegance and prestige aligns perfectly with that vision. The Missoni-designed amenity kits, along with unique design elements that will be featured in our Delta One Lounge at JFK, will offer a distinct, high-end enhancement to our most premium spaces," said Mauricio Parise, vice president of brand experience design, in a statement.
Interestingly, 2024 seems to be the year of new amenity kits. So far this year, American Airlines, JetBlue and United Airlines have all unveiled new kits, with Delta's taking the crown as the fanciest so far. The new kits are also likely to be the most highly in-demand.
Related reading:
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.