Delta teams up with Missoni for new amenity kits, Delta One lounge design
Delta Air Lines is gearing up to officially open its first hotly anticipated business-class lounge Wednesday, and inside, you'll find designs curated by famed Italian fashion house Missoni.
The Atlanta-based carrier announced Thursday a new tie-up with Missoni that will touch a few aspects of the Delta One business-class experience.
Perhaps the most prominent will be the carrier's new amenity kits, which will be designed in a signature Missoni textured zigzag pattern on the exterior of the bag with an exclusive pattern and color palette inside the bag.
Delta says that this new pattern celebrates the window views from 30,000 feet while paying homage to the airline's nearly 100-year history.
These new kits (more like boxes, based on the pictures) are sure to be a hit with travelers. They include all of the same contents as the previous Someone Somewhere amenity kits that they will replace.
This includes Grown Alchemist skincare products, a bamboo toothbrush, toothpaste, an eye mask, earplugs, socks and a pen. (Delta is debuting Marvis toothpaste instead of the existing brand beginning in October.)
Of all the routes on which Delta will debut the new Italian-designed kits, it's perhaps no surprise that they will first be seen on flights to and from Italy and Paris beginning in mid-July. They'll then roll out worldwide starting in September.
Delta's premium economy passengers will continue to receive the existing Someone Somewhere kits.
Along with the revamped amenity kits, Missoni's signature prints will also be woven into spaces in the new Delta One lounge in New York, which is set to open Wednesday, the airline said Thursday.
For Delta, this represents a big upgrade in terms of its premium-cabin partner. Teaming up with an Italian luxury brand feels much more like something you'd find in a long-haul first-class cabin, perhaps in Air France La Premiere or Lufthansa first class, not necessarily on a domestic airline in business class.
That said, for years, Delta has been focused on elevating the premium experience for its passengers across all cabins, especially those in the pointy end of the plane.
While the airline's soft product – the elements of the service not attached to the airplane — continues to shine, the seats themselves could definitely use an upgrade, especially on the majority of the long-haul fleet.
Delta's Boeing 767-300s feature an outdated forward-facing pod that many complain feels like sleeping in a coffin, not to mention the TV screens that feel about as big as the original iPhone when compared with some of the latest-generation tech you'll find flying on Delta's Airbus A330-900neos and Airbus A350-900s with proper suites.
Either way, no matter which Delta One seat you're flying in, there will be a beautiful new amenity kit waiting for you as you enter.
"We've been intentional about creating a Delta One experience—both on the ground and in the air—that feels truly premium and elevated, and Missoni's elegance and prestige aligns perfectly with that vision. The Missoni-designed amenity kits, along with unique design elements that will be featured in our Delta One Lounge at JFK, will offer a distinct, high-end enhancement to our most premium spaces," said Mauricio Parise, vice president of brand experience design, in a statement.
Interestingly, 2024 seems to be the year of new amenity kits. So far this year, American Airlines, JetBlue and United Airlines have all unveiled new kits, with Delta's taking the crown as the fanciest so far. The new kits are also likely to be the most highly in-demand.
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