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If Delta plans to continue its streak of record quarters in the future, it needs to generate the next wave of loyal flyers. The airline’s latest launch aims to achieve precisely that with the Cloud Crew augmented reality app that brings the world of Delta to the youngest of passengers.
The app is available on Apple’s App Store now, with Delta confirming to TPG that it’s in early stages of testing. The app is designed to keep children engaged throughout the travel journey, while making them feel as if they’re a part of it. You can’t plant AvGeek seeds too early.
Within the app, kids (or adults) can soar through the air with a virtual Delta or Virgin Atlantic airplane, with their real-life camera setting creating the backdrop. You can collect miles and bonus points, though sadly not the kind that you can exchange for award tickets.
Related: Guide to Flying With Kids
TPG had its own in-house 9-year-old budding #AvGeek (Mommy Points‘ daughter) test out the app. Her initial reports were that flying the plane is a little complicated, but pretty fun once you figure it out. Since it uses the camera on your device, she thinks the flight background will be even cooler if you use it while looking out the window while in flight. She’d also like to see additional games, features and bonuses for “leveling up” added beyond the single flight game.
Cloud Crew is available for free download in the US, UK and The Netherlands, with plans to gauge customer feedback before expanding worldwide with future versions of the game.
Delta is giving another nod to young fliers by offering customers on three daily flights departing Orlando a take-home plush toy version of the Delta airplane featured in the app, through Oct. 11. Delta already ranked well in the last TPG Best Airlines for Families study, but little things go a long way for family travelers, so we hope the airline continues to test and expand focused offerings.
Featured image courtesy of Delta Air Lines.
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