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Delta can't escape problems plaguing US airlines as it tries to stay ahead of the pack

July 11, 2024
7 min read
Delta First Class Airbus A321neo LAX-SEA
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It appears Delta Air Lines is not, in fact, immune from a problem that’s plagued most of the U.S. air travel industry over the past year: high costs and stiff competition.

The Atlanta-based carrier made over $1.3 billion between April and June, the company said Thursday. To be clear, that’s quite possibly the best any airline will do — although we'll have to see how United Airlines does next week.

But Delta’s profitability fell below Wall Street expectations and its own performance in the second quarter last year.

It’s the latest example of a major U.S. carrier's disappointing financial results despite surging demand for air travel in recent months.

July 7 was the busiest day ever at U.S. airports, with the Transportation Security Administration reporting more than 3 million passengers were screened for the first time in history. Nine of the 10 busiest days ever at TSA checkpoints have come since Memorial Day weekend.

But it's not translating to record success for airlines.

Stiff competition catches up to Delta, too

Carriers are facing higher costs for fuel, staff and maintenance — not to mention the effects of fierce competition owed to a marketplace flooded with capacity.

Between April and June, airlines flew a total of 5.6% more seats on domestic routes versus last year’s second quarter, according to data from aviation analytics firm Cirium.

Delta and United planes at HNL
KYLE OLSEN/THE POINTS GUY

Domestic seats were up 6.5% over 2019.

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As TPG reported in June, all those flights — and seats — have pushed fares down, given the laws of supply and demand. That's made a glut of flight deals available that travelers haven’t seen in a few years. It’s been welcome news for customers but less so for airlines trying to turn profits.

Other airlines have reported struggling to fill all these seats and make money for months. Budget airlines have spent much of 2024 shuffling networks, often pulling planes out of especially competitive cities like Orlando.

Southwest Airlines lowered forecasts for its financials last month. American Airlines did the same — and its CEO recently bemoaned the toll that recent "discounting" activity has had on the airline. The loss of pricing power, combined with the fallout from a corporate sales strategy that backfired, could heighten the tension on its earnings call later this month.

But we've heard nary a concern (until now) from Delta, which has perpetually led all U.S. airlines in profitability since the coronavirus pandemic.

“Domestic industry seat growth has accelerated through the summer months, impacting yield performance in the main cabin,” Delta CEO Ed Bastian acknowledged, speaking on a conference call with analysts Thursday.

It begs the question: If Delta has run into a hiccup, what does that mean for its competitors — airlines it has consistently outperformed in recent years?

"We had viewed Delta as more immune," wrote TD Cowen analyst Helane Becker on Thursday, adding that Delta's results "will likely raise concerns about industry health" overall.

Plenty of silver linings

It’s certainly not all bad news for Delta.

The company brought in more money on Sunday than on any other day in its history, it said — a sign that it reaped the benefits of what was the busiest day ever at America's airports.

ZACH GRIFF/THE POINTS GUY

Travel demand not waning

Delta isn't seeing signs of the overall craving for travel fading, either.

“Our core customer base is healthy, and demand for premium products continues to outpace the main cabin,” Bastian said. The latter is a trend that would seemingly help Delta, with its heavy emphasis on premium seats, have a leg up over its competition.

The $1.9 billion it brought in during the second quarter through its American Express partnership doesn't hurt, either. That figure got a boost from the 30% of Delta SkyMiles members, executives said, that now carry a Delta-Amex credit card (a percentage consistent with figures the company shared last year).

Business travel giving Delta a lift

Delta also believes the fall months will bring better results.

Early numbers show the corporate travel surge seen earlier this year could be a major boost following the lagging return of business trips that had plagued airlines between 2021 and 2023.

Corporate and business travel is generally higher-yielding for airlines than leisure travel, with customers tending to be less price-sensitive than travelers flying on their own dime.

Europe is still a boon — with 1 huge exception

But another post-pandemic trend TPG reported on earlier this year remains alive and well, Delta leaders noted Thursday. That is, travelers flying across the Atlantic in droves well beyond the hottest summer months.

"Whether ... it's retirees, whether or not it's people with double incomes and without children who don't have school concerns," Delta president Glen Hauenstein said, "we are really seeing an extension into September, and October, and really through November, that European demand, across the board, is remaining strong."

It's surely welcome news for Delta considering the 2024 Paris Olympics will likely cause it to take a $100 million hit this summer, executives said; travelers not attending the Olympic Games often go out of their way to avoid the host city.

ZACH GRIFF/THE POINTS GUY

Industry capacity easing

Delta also stands to benefit from leaner flight schedules across the board later this year, it says, as numerous airlines slow (or, in some cases, reverse) the breakneck growth in domestic flights seen in recent years.

"Domestic capacity is clearly moderating," Jamie Baker, an analyst at J.P. Morgan Chase, wrote Thursday while offering a still-bleak forecast for carriers that have struggled. "The bad news," Baker added, "is that we've yet to identify a path back to sustained profitability for those airlines currently under duress."

Optimistic it won't lose ground

Still, Delta believes it will maintain its edge, even as others — like budget airlines — seemingly attempt to compete with the larger carriers by blocking middle seats and dropping change fees.

“Premium is more than just putting room in seats. It’s the overall experience,” Bastian said, noting the recent opening of the carrier's Delta One Lounge at New York's John F. Kennedy International Airport (JFK) — and the top spot Delta recently claimed in TPG's 2024 best airlines report.

ZACH GRIFF/THE POINTS GUY

"The cost to serve has gone up for everybody, but especially the discounters," Bastian said of budget airlines. "And the only way you can cover that is by providing a better experience."

Delta expects it will scoop up about half of the U.S. airline industry profits in the first half of 2024. Other carriers will report their second-quarter financial results this month, starting with United — Delta’s top competitor this year — next week.

Related reading:

Featured image by KYLE OLSEN/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.