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Delta Adds New Florida Route From Growing Raleigh/Durham 'Focus City'

July 1 2019
2 min read
Delta Adds New Florida Route From Growing Raleigh/Durham 'Focus City'
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Delta Air Lines will add a new Florida route from Raleigh/Durham this fall, the latest addition by the carrier at its growing focus city.

The SkyTeam Alliance carrier will offer a daily flight to Jacksonville (JAX) starting Sept. 7, according to Diio by Cirium schedules. The flight will be operated by Delta's Delta Connection affiliates on a Bombardier CRJ700 regional jet.

Delta's new Raleigh/Durham (RDU)-Jacksonville route comes just five months after Frontier Airlines entered the market. The ultra-low-cost carrier offers thrice-weekly service on the route.

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Jacksonville is the fourth destination Delta has added from RDU this year. Other additions include Chicago O'Hare, New Orleans and Pittsburgh.

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Delta is unique among the the big three US carriers in developing "focus cities," or airports with nonstop flights to more destinations than just hubs — but not enough to boast connections. In addition to RDU, Delta's other focus cities include Austin, Cincinnati, Nashville and San Jose, California.

"We've really selected markets that have a lot of youthful presence, strong corporate standing, and where we've seen above average growth for the industry," Delta managing director of domestic network planning Amy Martin said on the airline's focus city strategy in June.

Delta plans to grow system capacity by roughly 3% in 2019.

The mainline carrier was not immediately available to comment on the new route.

Related: Jacksonville, The Fastest Growing Airport in the US, Gets Its First Priority Pass Lounge

Featured photo by Delta Air Lines aircraft at its Raleigh/Durham focus city. Source: Edward Russell, TPG.