Copenhagen rewards eco-friendly travelers with free kayak tours, ice cream and more
Travelers to Copenhagen can soon pay for perks at some of the Danish capital's coolest attractions by going for a bike ride, showing a train ticket and partaking in other climate-friendly activities.
The barter system is part of a new initiative called CopenPay, which the city is piloting this summer from July 15 through Aug. 11, Wonderful Copenhagen (the city's tourism organization) shared with TPG. As part of the project, travelers can trade sustainable actions for free perks at dozens of attractions throughout the city, including complimentary ice cream at the National Museum of Denmark, free coffee at the Museum of Copenhagen and more.
"It is a core task for us to make travelling sustainable. And we will only succeed if we bridge the large gap between the visitors' desire to act sustainably and their actual behaviour," Mikkel Aarø-Hansen, the CEO of Wonderful Copenhagen, said in a statement shared with TPG. "We want visitors to make conscious, green choices and hopefully end up getting even better experiences while they visit."

The pilot project aims to showcase Copenhagen's extensive sustainability efforts (Denmark was TPG's most sustainable destination in 2022) and allows travelers to use green actions as currency.
It also comes as Copenhagen is easier to get to than ever thanks to a pair of new nonstop flights launched last month on both American Airlines, which will fly to the city from Philadelphia International Airport (PHL), and Scandinavian Airlines, which will fly from Hartsfield-Jackson Atlanta International Airport (ATL).
Here is what travelers need to know to take advantage of the CopenPay program.
Which green actions count as currency?
Tourists and residents are eligible to redeem rewards when they ride public transportation, walk or bike to an attraction. Other eligible actions include volunteering in an urban garden, collecting trash and helping with cleaning up a beach. Different attractions require different actions.
How do you show proof of a green action?

Travelers can show proof of train tickets or photos of themselves biking or participating in a cleanup effort, but Wonderful Copenhagen said mostly "CopenPay is built on trust."
What can travelers score?
Travelers can get a variety of different free perks that vary by attraction. The full list is available online. Some highlights include:
- A free vegetarian lunch by volunteering in the urban garden Oens Have
- A free glass of rosé and a free rental of petanque balls when arriving on foot or by bike at the Skurets Vinsalg wine store at Langelinieskuret, the city's historic former customs house
- A free kayak rental when collecting waste on the water with GreenKayak
- Free admission to the Karen Blixen Museum when helping to tend the historic garden
- A free cup of coffee with the purchase of an entry ticket to the Museum of Copenhagen when arriving on foot, by bike or by metro
- A free ice cream with the purchase of an entry ticket to the National Museum of Denmark when arriving by bike or by metro
Related reading:
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 5X | New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App. |
| 3X | Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines. |
| 2X | Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Pros
- Valuable dining and food-related credits
- Flexible rewards with airline and hotel transfer partners
- Multiple travel and purchase protections
- No foreign transaction fees
- Access to Amex Offers for additional savings (enrollment required)
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
- Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
- Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
- Updated! $120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
- $84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
- $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
- New! As an American Express® Gold Card Member, you can enjoy complimentary Hertz Five Star® Status. Enjoy benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
- Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
- Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
- Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.

