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Move over, Amazon: American Express launches its first checkout-free store

May 23, 2021
3 min read
Move over, Amazon: American Express launches its first checkout-free store
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Following in the footsteps of Amazon's contactless stores, American Express has opened up its own check-out free store in the Barclay Center arena in Brooklyn. The store, exclusive to Amex cardholders, offers concessions and merchandise to help fans avoid long lines and get back to the action faster. The store is a partnership between Amex and the sports arena to keep fans safe from COVID-19.

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The shop features a variety of food and beverage concession items, along with unique, locally sourced items from Brooklyn small businesses and, of course, select merchandise items usually found in the Brooklyn Nets Team Store. The shop is on the Barclay Center's main concourse, outside of section 6, next to the American Express Card Member Entrance.

(Photo courtesy of American Express)

According to the American Express Trendex: Experiences Survey, nearly two-thirds of live-entertainment consumers agree that because of COVID-19, contactless payment options have never been more important to them. And 70% say that having a contactless payment option available would make them feel more comfortable returning to live sports, music and entertainment events.

Card members can tap their contactless Amex card, mobile wallet or insert their card to enter the shop. There may be a $1.00 hold on the card, which will be updated after purchases are completed. Technology tracks movements in the store, with each item having a unique weight that is tracked through weight-sensitive shelf sensors.

Related: 3 ways to pay without touching anything

If an item is replaced on an incorrect shelf, the system will identify that the item was moved -- but not purchased -- and the inventory report will alert the store operator that an item is in the wrong location. In-store staff are available to monitor any issues that may arise.

After making a purchase, cardholders can see their receipts at Go.Amex/Bkshop. You'll need to enter the last four digits of your physical card or digital wallet four-digit tail number, along with the date and approximate time of purchase. All sales are final due to the COVID-19 pandemic.

An American Express spokeswoman notes that it is focused on launching the American Express Shop at Barclays Center, so there are no plans at this time to expand in additional locations.

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Related: Here’s how the pandemic is completely changing how we pay

Featured image by (Photo courtesy of American Express)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
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  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
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Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day
  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

    75,000 bonus miles
  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023