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Care Bear: “A caring airline? Wait, those exist?”

February 20 2022
4 min read
Care Bear: “A caring airline? Wait, those exist?”
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We’re not sure if they picked, or “picked up” as they phrase it, the nickname “Alaska Carelines.” Or if that’s their official new slogan or motto. But the Seattle-based carrier that just unveiled a subscription flight pass for West Coast travel is having a lot of fun – maybe too much fun – with its new Care Coalition campaign.

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(Screenshot courtesy of Alaska Airlines)

Helping roll it out are some "icons of care" that may be familiar to you or whom you’ll recognize from your everyday life, from TV, and from social media.

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The team includes English fashion designer and TV personality Tan France and TikTok star Nick Cho, who is known to many as @YourKoreanDad. Also at the table, is a snuggly yellow Care Bear, one of the multi-colored characters that were turned into must-have teddy bears and a TV series as well as an animated blue-sleeved Snuggie blanket. The coalition also includes a grandma, a dog and Mother Nature.

Here they are in action. Taking nominations for a new member to invite to the table. No surprise, Alaska Airlines’ name is put forth.

Snuggie nominates Alaska Airlines because the neck pillow he’s dating says they’re great. Care Bear’s response is: “A caring airline? Wait, those exist?”

Mother Nature checks the internet and notes that Alaska Airlines has a lot of sustainable practices. Nick Cho adds that the airline hires a lot of people from the caring professions.

Cute, right? To help cement their Care Coalition membership, the airline is asking passengers to share their own caring Alaska Airlines stories on social media with the hashtag #AlaskaCarelines.

The campaign is charmingly underway. Earlier this month, Alaska Airlines sent out a social media alert to its passengers who were heading to Hawaii from San Francisco International Airport (SFO).

The important message: “Be prepared to be Care Bear’d.”

Passengers on board this "Delight Flight" (another ongoing Alaska Airlines campaign) found a cabin with a plush yellow Care Bear at every seat and a giant yellow Care Bear in the cabin. Everyone on board received a “care-rific” swag bag and, even better, free tickets for a future Alaska Airlines flight.

To round out the festivities, Care Coalition team member Nick Cho was there too.

And evidently, Cho and the big Care Bear were treated to the full First Class experience.

We’ll be on the lookout for more Care Coalition activations like the selfie-friendly signage that this traveler spotted in Alaska Airlines’ SFO lounge. The one with a sourdough toast kiosk, a self-serve candy bar and an espresso bar with a barista,

Featured photo by (Photo by Clint Henderson/The Points Guy)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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6X6x points at hotels participating in the Marriott Bonvoy® program.
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    Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.

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  • Annual Fee

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    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.

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  • Airline points transfer ratios are poor
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  • Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.
  • 6x points at hotels participating in the Marriott Bonvoy® program.
  • 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
  • 2x points on all other eligible purchases.
  • Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
  • Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
  • Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
  • Terms apply.
  • See Rates & Fees