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Care Bear: “A caring airline? Wait, those exist?”

Feb. 20, 2022
4 min read
Care Bear: “A caring airline? Wait, those exist?”
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We’re not sure if they picked, or “picked up” as they phrase it, the nickname “Alaska Carelines.” Or if that’s their official new slogan or motto. But the Seattle-based carrier that just unveiled a subscription flight pass for West Coast travel is having a lot of fun – maybe too much fun – with its new Care Coalition campaign.

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(Screenshot courtesy of Alaska Airlines)

Helping roll it out are some "icons of care" that may be familiar to you or whom you’ll recognize from your everyday life, from TV, and from social media.

The team includes English fashion designer and TV personality Tan France and TikTok star Nick Cho, who is known to many as @YourKoreanDad. Also at the table, is a snuggly yellow Care Bear, one of the multi-colored characters that were turned into must-have teddy bears and a TV series as well as an animated blue-sleeved Snuggie blanket. The coalition also includes a grandma, a dog and Mother Nature.

Here they are in action. Taking nominations for a new member to invite to the table. No surprise, Alaska Airlines’ name is put forth.

Snuggie nominates Alaska Airlines because the neck pillow he’s dating says they’re great. Care Bear’s response is: “A caring airline? Wait, those exist?”

Mother Nature checks the internet and notes that Alaska Airlines has a lot of sustainable practices. Nick Cho adds that the airline hires a lot of people from the caring professions.

Cute, right? To help cement their Care Coalition membership, the airline is asking passengers to share their own caring Alaska Airlines stories on social media with the hashtag #AlaskaCarelines.

The campaign is charmingly underway. Earlier this month, Alaska Airlines sent out a social media alert to its passengers who were heading to Hawaii from San Francisco International Airport (SFO).

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The important message: “Be prepared to be Care Bear’d.”

Passengers on board this "Delight Flight" (another ongoing Alaska Airlines campaign) found a cabin with a plush yellow Care Bear at every seat and a giant yellow Care Bear in the cabin. Everyone on board received a “care-rific” swag bag and, even better, free tickets for a future Alaska Airlines flight.

To round out the festivities, Care Coalition team member Nick Cho was there too.

And evidently, Cho and the big Care Bear were treated to the full First Class experience.

We’ll be on the lookout for more Care Coalition activations like the selfie-friendly signage that this traveler spotted in Alaska Airlines’ SFO lounge. The one with a sourdough toast kiosk, a self-serve candy bar and an espresso bar with a barista,

Featured image by (Photo by Clint Henderson/The Points Guy)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Apply for Credit One Bank Wander® Card
at Credit One Bank's secure site
Terms & restrictions apply. See rates & fees
Best for earning alternative rewards for travel purchases
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
3 / 5
Go to review

Rewards Rate

10XEarn 10x points on eligible hotels and car rentals booked through the Credit One Bank travel partner site
5XEarn 5x points on eligible travel, dining, and gas
1XEarn 1x points on all other purchases
  • Intro Offer
    Earn 10,000 bonus points after spending $1,000 on eligible purchases in the first 90 days and redeem for a $100 statement credit, gift cards, or travel

    Earn 10,000 Bonus Points
  • Annual Fee

    $95
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    Fair/Good

Why We Chose It

The revamped Wander Card from Credit One Bank earns cardmembers up to 10 points per dollar spent on eligible travel purchases. With no foreign transaction fees, the card is also great for international travel. However, points earned from this card can only be used at a fixed value, so it may not be the best option for those striving to get maximum value from their rewards.

Pros

  • This card has no foreign transaction fees and earns up to 10 points per dollar on travel purchases through the Credit One Bank travel partner site.

Cons

  • While cardholders can earn a significant amount of points on travel purchases, there isn't any way to redeem points from the Wander Card for maximum value (beyond 1 cent per point).
  • Earn 10,000 bonus points after spending $1,000 on eligible purchases in the first 90 days and redeem for a $100 statement credit, gift cards, or travel
  • Earn 10x points on eligible hotels and car rentals booked through the Credit One Bank travel site
  • Earn 5x points on eligible travel, dining, and gas
  • Earn 1x points on all other purchases
  • Redeem your reward points for statement credits, gift cards, merchandise, flights, hotels, and more
  • With $0 Fraud Liability, you won’t be responsible for unauthorized charges
  • Free Online Credit Score and Credit Report summary, terms apply
  • If you are a Covered Borrower under the Military Lending Act, you may get a different offer
  • See Rates & Fees