Skip to content

Boeing lands new 737 MAX order, subtly drops 'MAX' name for individual planes

Aug. 19, 2020
3 min read
Boeing lands new 737 MAX order, subtly drops 'MAX' name for individual planes
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Boeing has made a subtle change to the nomenclature of its 737 MAX family, dropping the now-tarnished MAX moniker from the names of the individual planes in its latest public order announcement.

The Chicago-based planemaker publicly referred to the MAX 8 as the "737-8" in a statement on a commitment for two jets from Poland's Enter Air on Wednesday. The 737-8 nomenclature is the standard used internally by the company for the individual variants.

The change, while minor, appears to be a public step by Boeing towards reducing the prevalence of the 737 MAX name. The jets have been grounded since March 2019 after two deadly crashes that took the lives of 346 people.

Sign up for our daily newsletter

Sign up for the free daily TPG newsletter for more airline news!

The updated naming system is similar to that for Boeing's previous 737 line. Collectively, the planes in that family are referred to as 737 Next Generation, or NG, jets. Individually, however, the variants are delineated by numbers that include the 737-600s, -700s, -800s and -900s. That's typically how passengers see the plane types show up in airline reservations systems, such as the "737-800," for example.

Now, It appears Boeing is extending this concept to the MAX, referring to the family as the 737 MAX and individually as either the 737-8 or 737-10.

A Boeing spokesperson was not immediately available to comment on the MAX naming changes.

The name change alone is unlikely to be enough to regain full traveler confidence in the jets. Trust in the MAX will likely return gradually once the plane is back in the air and demonstrating that it can carry flyers safely, a recent analysis by The Air Current found.

History suggests something similar.

"You've got to fly it and let it speak for itself," a United Airlines official told the Los Angeles Times on the return of the Douglas DC-10 after that jet was grounded following a fatal crash in 1979. A similar scenario appears likely for the MAX.

Related: Boeing delays 777X, 737 MAX timeline as COVID hits business

Among its airline customers, Boeing has lost hundreds of commitments for the MAX since the jet was grounded. These have included cancellations from large 737 operators like GOL in Brazil as well as from lessors like BOC Aviation that frequently lease out their planes to both big and small carriers.

Despite the setbacks, the planemaker continues to make progress towards returning the MAX to service. The U.S. Federal Aviation Administration is in the middle of a public comment period on its proposed changes to the MAX, a necessary pre-requisite for it issuing a directive allowing the plane to return to the sky.

Boeing hopes to resume delivering 737 MAXes to customers in the fourth quarter, which begins in October. This could allow airlines to begin flying them by or before the Christmas holidays.

Related: FAA move could have Boeing 737 MAX flying again this fall

Featured image by Getty Images

TPG featured card

Best starter travel card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

1 - 3X points
3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
1XEarn 1 Point per $1 spent on all other purchases

Intro offer

Earn 80,000 ThankYou® points60,000 points
For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

Annual Fee

$95

Recommended Credit

670-850
Excellent, Good
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

Pros

  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases
Best starter travel card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
1XEarn 1 Point per $1 spent on all other purchases
  • Intro Offer
    For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

    Earn 80,000 ThankYou® points
    60,000 points
  • Annual Fee

    $95
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent, Good

Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

Pros

  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases