Best Western Launches Another Collection of Independent Hotels
The popular wallet-friendly hotel chain, Best Western Hotel & Resorts has recently debuted its third collection of independent properties, the BW Signature Collection by Best Western, says WBIR.
This latest launch (which is the company's 11th brand in total) follows the premiere of two other "soft brands:" SureStay Collection and BW Premier Collection.
According to WBIR, SureStay Collection by Best Western represents "upper economy and midscale brands" and the BW Premier Collection encompasses "upper upscale hotels." A press release from Best Western describes the BW Signature Collection as "upper midscale."
"Most of the interest in new hotel construction is in the upscale and upper midscale segment," Best Western CEO David Kong said recently to USA TODAY. "It's a segment that has a lot of potential for us as a soft brand."
Vermont's Killington Mountain Lodge and New York's Brooklyn Way Hotel are said to be the first to team up with the BW Signature Collection. The hotels get to take advantage of Best Western's loyalty program, reservations, and marketing tactics, all driving more sales to their individual properties. Since the hotels will have full access to the Best Western Rewards program, guests should be able to earn and redeem points for their stays. We've reached out to the chain for confirmation, but have yet to hear back.
"An increasing number of hotels in North America and overseas are going independent because they want flexibility and freedom from brand requirements, but they are also looking for an alternate source of business, a loyalty program, and a robust reservation system," Kong states on the company's official website. "No one is offering a soft brand in the upper midscale segment right now, so by diversifying our offerings in the space, it is clearly an opportunity for us to capture market share and achieve scale."
For over 65 years, Best Western has offered only one brand to its customers. It has now grown into several brands that target a wider audience. It doesn't look like it's stopping this expansion anytime soon, either.
H/T: WBIR
Featured image courtesy of the Killington Mountain Lodge's website.
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- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
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| 2X miles | 2 miles per dollar on every purchase |
| 5X miles | 5 miles per dollar on flights and vacation rentals booked through Capital One Business Travel |
| 10X miles | 10 miles per dollar on hotels and rental cars booked through Capital One Business Travel |
Intro Offer
Earn 200K miles when you spend $30K in the first 3 months, and an additional 200K miles when you spend $150K in the first 6 monthsLIMITED-TIME OFFER: Earn up to 400K bonus milesAnnual Fee
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Why We Chose It
The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
- The Capital One Venture X business card has a very lucrative welcome offer.
- In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month