British Airways Details Improvements to First-Class Menus, Bedding and Amenities
British Airways released details of its first-class soft-product upgrades on Thursday — and there's reason for passengers to get excited. Beginning March 31, passengers can expect to start seeing new bedding, amenities and menus. The airline, having been criticized for how slowly it rolled out soft-product enhancements to its Club World business class in recent years, has committed to completing the roll-out of these changes within a week. By April 7, British Airways says that all passengers flying first will experience the new soft product.
The airline, celebrating its centenary in 2019 with a number of retro-livery jets, is in the process of investing £6.5 billion in the next five years to enhance its cabins, catering, lounges and Wi-Fi, as well as introducing new aircraft, such as the Airbus A350.
The changes to its first-class soft product include new loungewear and amenity kits designed exclusively by the British fashion brand Temperley London. The amenity kit will be filled with products from ELEMIS, a British skincare brand.
Other changes include the introduction of new china crockery designed by William Edwards, cutlery from Studio William and glassware from Dartington including cut-glass tumblers — all British brands.
New a la carte menus are set to focus on seasonal British ingredients. And, first class passengers can expect a new signature afternoon tea service, featuring a menu of sandwiches, pastries, scones and a wide range of teas.
When ready for bed, an improved turndown service will help first class passengers settle in. The improved soft product features 400-thread count bedding, a foam fiber mattress topper, as well as day blankets and bolster cushions.
British Airways is also set to unveil its new Club World product later this year. The new Club World seat will be installed on British Airways' new Airbus A350 aircraft and retrofitted on its fleet of Boeing 777s. The first A350 is expected to be delivered to British Airways ahead of the summer and will enter service in the second half of the year. The A350 will not have a first-class cabin, but the enhanced Club World seat will offer aisle access for all passengers.
Additionally, the airline recently announced a big order for the Boeing 777-9 to replace its aging Boeing 747s. The incoming 777 jets will feature a first class cabin.
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 3X | Earn 3X Miles on Delta purchases. |
| 1X | Earn 1X Miles on all other eligible purchases. |
Pros
- Delta SkyClub access when flying Delta
- Annual companion ticket for travel on Delta (upon renewal)
- Ability to earn MQDs through spending
- Various statement credits for eligible purchases
Cons
- Steep annual fee of $650
- Other Delta cobranded cards offer superior earning categories
- Earn 100,000 Bonus Miles after you spend $6,000 or more in purchases with your new Card within the first 6 months of Card Membership and an additional 25,000 bonus miles after you make an additional $3,000 in purchases on the Card within your first 6 months, starting from the date that your account is opened. Offer Ends 04/01/2026.
- Delta SkyMiles® Reserve American Express Card Members receive 15 Visits per Medallion® Year to the Delta Sky Club® when flying Delta and can unlock an unlimited number of Visits after spending $75,000 in purchases on your Card in a calendar year. Plus, you’ll receive four One-Time Guest Passes each Medallion Year so you can share the experience with family and friends when traveling Delta together.
- Enjoy complimentary access to The Centurion® Lounge in the U.S. and select international locations (as set forth on the Centurion Lounge Website), Sidecar by The Centurion® Lounge in the U.S. (see the Centurion Lounge Website for more information on Sidecar by The Centurion® Lounge availability), and Escape Lounges when flying on a Delta flight booked with the Delta SkyMiles® Reserve American Express Card. § To access Sidecar by The Centurion® Lounge, Card Members must arrive within 90 minutes of their departing flight (including layovers). To access The Centurion® Lounge, Card Members must arrive within 3 hours of their departing flight. Effective July 8, 2026, during a layover, Card Members must arrive within 5 hours of the connecting flight.
- Receive $2,500 Medallion® Qualification Dollars with MQD Headstart each Medallion Qualification Year and earn $1 MQD for each $10 in purchases on your Delta SkyMiles® Reserve American Express Card with MQD Boost to get closer to Status next Medallion Year.
- Enjoy a Companion Certificate on a Delta First, Delta Comfort, or Delta Main round-trip flight to select destinations each year after renewal of your Card. The Companion Certificate requires payment of government-imposed taxes and fees of between $22 and $250 (for itineraries with up to four flight segments). Baggage charges and other restrictions apply. Delta Basic experiences are not eligible for this benefit.
- $240 Resy Credit: When you use your Delta SkyMiles® Reserve American Express Card for eligible purchases with U.S. Resy restaurants, you can earn up to $20 each month in statement credits. Enrollment required.
- $120 Rideshare Credit: Earn up to $10 back in statement credits each month after you use your Delta SkyMiles® Reserve American Express Card to pay for U.S. rideshare purchases with select providers. Enrollment required.
- Delta SkyMiles® Reserve American Express Card Members get 15% off when using miles to book Award Travel on Delta flights through delta.com and the Fly Delta app. Discount not applicable to partner-operated flights or to taxes and fees.
- With your Delta SkyMiles® Reserve American Express Card, receive upgrade priority over others with the same Medallion tier, product and fare experience purchased, and Million Miler milestone when you fly with Delta.
- Earn 3X Miles on Delta purchases and earn 1X Miles on all other eligible purchases.
- No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
- $650 Annual Fee.
- Apply with confidence. Know if you're approved for a Card with no impact to your credit score. If you're approved and you choose to accept this Card, your credit score may be impacted.
- Terms Apply.
- See Rates & Fees