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Ready Traveler One: You'll soon be able to stay in a video game-themed hotel

Jan. 30, 2020
3 min read
Ready Traveler One: You'll soon be able to stay in a video game-themed hotel
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Nostalgic for the good old days? If you're a gamer, you can soon revel in days gone by in an Atari-themed hotel.

Atari no doubt is betting on its former customers, now all grown up, to make its travel industry debut a success. The iconic video game company and its signature Atari 2600 gaming console was a mainstay of entertainment culture for several decades, still alive to this day thanks to fan tributes such as 2018's cult blockbuster, "Ready Player One."

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The "world-class video game-themed hotels" are a collaboration with experiential agency GSD Group and developer True North Studio, with Atari earning 5% of all Atari Hotels revenue.

"Some of the rooms will have a retro style, while others could be inspired by 'Ready Player One,'" GSD Group CEO Shelly Murphy told CNN.

Murphy and business partner Napoleon Smith III are no stranger to this sentimental era of nostalgia. Smith produced the 2014 reboot of the "Teenage Mutant Ninja Turtles" movie, reviving the beloved franchise for a new generation.

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“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the nostalgic and retro-meets-modern look and feel we were going for," Smith said in a statement. "Let’s face it, how cool will it be to stay inside an Atari?"

The first property is scheduled to break ground in Phoenix sometime this year, while other locations are planned for Austin, Las Vegas, Denver, Chicago, Seattle, San Francisco and San Jose, California. The prototype image included in the press release depicts the stylized Atari logo outlined in sleek red neon against the side of the otherwise ordinary facade.

For gamers, at least, the property's true allure lies within: The hotel will integrate virtual and augmented reality experiences throughout, including state-of-the-art venues and studios for hosting electronic sports, or esport events, in some locations, as well as party rooms set up with 10 gaming consoles. The founders envision "affordably priced" rooms with premium upgrades available for travelers who may wish to host video game sleepovers. (Sign us up!)

Related: Best credit cards for entertainment spending

Video games are big business, especially in Asia, where esports are more popular than many athletic sports. More than 2.5 billion gamers worldwide spent over $152.1 billion on games in 2019 alone, according to Atari Hotels — nearly a 10% increase year on year.

"One of the most distinctive trends in gaming is gamers gravitating toward recognizable intellectual property," according to a statement about the forthcoming property, and "Atari Hotels will offer consumers exactly that, marrying the origins of gaming and the future of the booming industry into a fun and unique travel destination."

Featured image by Image courtesy of Atari Hotels.

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TPG featured card

Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

2 - 10X points
10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day

Intro offer

75,000 bonus miles
Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

Annual Fee

$395

Recommended Credit

740-850
Excellent
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023
Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day
  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

    75,000 bonus miles
  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023