Ready Traveler One: You’ll soon be able to stay in a video game-themed hotel
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Nostalgic for the good old days? If you’re a gamer, you can soon revel in days gone by in an Atari-themed hotel.
Atari no doubt is betting on its former customers, now all grown up, to make its travel industry debut a success. The iconic video game company and its signature Atari 2600 gaming console was a mainstay of entertainment culture for several decades, still alive to this day thanks to fan tributes such as 2018’s cult blockbuster, “Ready Player One.”
For more TPG news delivered each morning to your inbox, sign up for our daily newsletter.
The “world-class video game-themed hotels” are a collaboration with experiential agency GSD Group and developer True North Studio, with Atari earning 5% of all Atari Hotels revenue.
“Some of the rooms will have a retro style, while others could be inspired by ‘Ready Player One,'” GSD Group CEO Shelly Murphy told CNN.
Murphy and business partner Napoleon Smith III are no stranger to this sentimental era of nostalgia. Smith produced the 2014 reboot of the “Teenage Mutant Ninja Turtles” movie, reviving the beloved franchise for a new generation.
“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the nostalgic and retro-meets-modern look and feel we were going for,” Smith said in a statement. “Let’s face it, how cool will it be to stay inside an Atari?”
The first property is scheduled to break ground in Phoenix sometime this year, while other locations are planned for Austin, Las Vegas, Denver, Chicago, Seattle, San Francisco and San Jose, California. The prototype image included in the press release depicts the stylized Atari logo outlined in sleek red neon against the side of the otherwise ordinary facade.
For gamers, at least, the property’s true allure lies within: The hotel will integrate virtual and augmented reality experiences throughout, including state-of-the-art venues and studios for hosting electronic sports, or esport events, in some locations, as well as party rooms set up with 10 gaming consoles. The founders envision “affordably priced” rooms with premium upgrades available for travelers who may wish to host video game sleepovers. (Sign us up!)
Video games are big business, especially in Asia, where esports are more popular than many athletic sports. More than 2.5 billion gamers worldwide spent over $152.1 billion on games in 2019 alone, according to Atari Hotels — nearly a 10% increase year on year.
“One of the most distinctive trends in gaming is gamers gravitating toward recognizable intellectual property,” according to a statement about the forthcoming property, and “Atari Hotels will offer consumers exactly that, marrying the origins of gaming and the future of the booming industry into a fun and unique travel destination.”
Featured image courtesy of Atari Hotels.
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,650
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
- Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
- Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.