Targeted: Up to 50% bonus when you transfer Amex Membership Rewards points to Hilton

Nov 15, 2019

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If you’re a Hilton Honors loyalist, you may want to check your American Express accounts. Amex is offering some cardholders a transfer bonus when moving points over to Hilton. TPG Points Lab Editor Nick Ewen noticed a 50% bonus, though it appears to be targeted to select cardholders as I wasn’t targeted on any of my cards.

The standard transfer ratio for is 1:2, where one Membership Rewards point grants you 2 Hilton points. Since TPG values Amex points at 2 cents apiece and Hilton Honors points at just 0.6 cents apiece, this isn’t normally a great use of your points.

If you’re targeted for the 50% bonus, you’re instead transferring at a rate of 1:3. That’s better, but it still falls short of a good value for your Membership Rewards points.

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However, if you do find yourself needing to transfer — say, to top up an account before a redemption — then this could be the time to do it. Though we’ve previously seen transfer bonuses for up to 100% with American Express and Hilton, that’s a relatively rare occurrence. Something like this new offer is much more common, so it’s probably not worth it to hold out for a higher bonus.

There’s no specific end date on this offer, so if you’re planning on taking advantage of this, it’s better to do it sooner rather than later.

If you weren’t targeted for this Amex transfer bonus, one of the best ways to earn Hilton Honors points and score elite status is by applying for one of Hilton’s cobranded Amex cards.

The information for the Hilton Aspire card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Related: How to choose the best Hilton credit card for you

These are some of the best card options for frequent Hilton customers, earning between 7x-14x points per dollar at Hilton properties. Furthermore, all Hilton credit card members enjoy complimentary elite status, even cardholders with the no-annual-fee Hilton card.

Featured photo courtesy of Hilton.

For rates & fees on the Hilton Amex, please click here.
For rates & fees on the Hilton Amex Surpass, please click here.
For rates & fees on the Hilton Amex Aspire, please click here.

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Regular APR
16.49% to 23.49% Variable
Annual Fee
$250
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent, Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.