American Airlines Introduces New Cole Haan-Designed Amenity Kits
It's official: American Airlines is stepping up its game. In recent months, the airline has added new routes to its ever-expanding network, maintained its status as the country's largest carrier — and as one of the safest carriers in the world — and offered reduced mileage awards for Q1 2016 to select destinations. Although its devaluation goes into effect as of March 22, American Airlines is taking steps in the right direction to make up for it, like introducing new amenity kits for passengers.
The carrier announced yesterday that it has teamed up with four American brands — Cole Haan, 3LAB Skincare, C.O. Bigelow Apothecaries and Clark's Botanicals — to offer customers a different product for each of its three premium cabins, first and business class on international flights and first class for domestic transcon flights.
The amenity kits will be available on flights starting in March and will be distributed in four rotations of various colors ending in March 2017 — the first round features a color scheme of gray, blue and red. All kits will be packaged in a custom bag designed by Cole Haan, inspired by its pinnacle design and innovation collection, ZerøGrand. Each kit will feature branded products from one of the skincare brands mentioned above and all will include moisturizer and lip balm. What makes these bags even more unique is that each will offer a 20% discount code for the skincare brand that's part of the specific kit, as well as $75 toward a future Cole Haan purchase.
The basics will remain the same across all three amenity kits, no matter the route and class, with each including a toothbrush, toothpaste, eyeshade, socks and ear plugs. From there, each of the three varies depending on class and type of service. Here's what you can expect to find.
International First Class
Of the three skincare brands partnered with Cole Haan, international first class passengers will receive products from 3LAB. This kit is available in six different colors and is inspired by Cole Haan's design and innovation collection, ZerøGrand.
Inside, passengers will find 3LAB skincare products, including M Cream, the brand's Perfect Hand Cream and Perfect Lips (lip balm). As an added bonus to the 3LAB-branded products, passengers will also receive tissues, hand sanitizer, mouthwash, a pen and foam headphone covers.
International Business Class
The second new amenity kit, for international business-class passengers, is a Dopp Kit design by Cole Haan and is available in eight different color combinations.
The kit features skincare products from C.O. Bigelow Apothecaries, such as lip balm, Lime & Coriander body lotion and mouthwash. It also comes with tissues, a pen and foam headphone covers.
Domestic Transcon First Class
Although the carrier is not offering amenity kits to domestic transcon business class passengers, it's offering first class passengers a different variant of its new kits. First class domestic transcon passengers will receive an envelope-looking bag with a stamped exterior that comes in six different colors.
Inside, passengers will find skincare products by Clark's Botanicals, including Smoothing Marine Cream and Ultra Rich Lip Balm, as well as Moisturizing Hand Cream and a Refreshing Hand Wipe, both of which were created exclusively for this kit. Passengers will also receive a toothbrush, toothpaste, eyeshade, sock and ear plugs.
Bottom Line
Ultimately, the carrier has really upped its game with the addition of these new snazzy amenity kits. Its old amenity kits were retro-themed and bore the colors of the different brands that make up the present day American Airlines, including familiar names like US Airways, TWA, America West and Allegheny, among others. The luxury brand additions from Cole Haan and multiple lines of American-made skincare products really make it a contender as one of the most appealing amenity kits in the sky.
American is also looking at upgrading its product in other ways and is currently investing in fully lie-flat seats, international Wi-Fi, more in-flight entertainment options and power outlets and a new and modern design for Admirals Club lounges, as well as an upgraded assortment of complimentary healthy food, cocktails and more.[card card-name='Chase Sapphire Preferred® Card' card-id='22125056' type='javascript' bullet-id='1']
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 3X | Earn 3X Miles on Delta purchases. |
| 1X | Earn 1X Miles on all other eligible purchases. |
Pros
- Delta SkyClub access when flying Delta
- Annual companion ticket for travel on Delta (upon renewal)
- Ability to earn MQDs through spending
- Various statement credits for eligible purchases
Cons
- Steep annual fee of $650
- Other Delta cobranded cards offer superior earning categories
- Earn 100,000 Bonus Miles after you spend $6,000 or more in purchases with your new Card within the first 6 months of Card Membership and an additional 25,000 bonus miles after you make an additional $3,000 in purchases on the Card within your first 6 months, starting from the date that your account is opened. Offer Ends 04/01/2026.
- Delta SkyMiles® Reserve American Express Card Members receive 15 Visits per Medallion® Year to the Delta Sky Club® when flying Delta and can unlock an unlimited number of Visits after spending $75,000 in purchases on your Card in a calendar year. Plus, you’ll receive four One-Time Guest Passes each Medallion Year so you can share the experience with family and friends when traveling Delta together.
- Enjoy complimentary access to The Centurion® Lounge in the U.S. and select international locations (as set forth on the Centurion Lounge Website), Sidecar by The Centurion® Lounge in the U.S. (see the Centurion Lounge Website for more information on Sidecar by The Centurion® Lounge availability), and Escape Lounges when flying on a Delta flight booked with the Delta SkyMiles® Reserve American Express Card. § To access Sidecar by The Centurion® Lounge, Card Members must arrive within 90 minutes of their departing flight (including layovers). To access The Centurion® Lounge, Card Members must arrive within 3 hours of their departing flight. Effective July 8, 2026, during a layover, Card Members must arrive within 5 hours of the connecting flight.
- Receive $2,500 Medallion® Qualification Dollars with MQD Headstart each Medallion Qualification Year and earn $1 MQD for each $10 in purchases on your Delta SkyMiles® Reserve American Express Card with MQD Boost to get closer to Status next Medallion Year.
- Enjoy a Companion Certificate on a Delta First, Delta Comfort, or Delta Main round-trip flight to select destinations each year after renewal of your Card. The Companion Certificate requires payment of government-imposed taxes and fees of between $22 and $250 (for itineraries with up to four flight segments). Baggage charges and other restrictions apply. Delta Basic experiences are not eligible for this benefit.
- $240 Resy Credit: When you use your Delta SkyMiles® Reserve American Express Card for eligible purchases with U.S. Resy restaurants, you can earn up to $20 each month in statement credits. Enrollment required.
- $120 Rideshare Credit: Earn up to $10 back in statement credits each month after you use your Delta SkyMiles® Reserve American Express Card to pay for U.S. rideshare purchases with select providers. Enrollment required.
- Delta SkyMiles® Reserve American Express Card Members get 15% off when using miles to book Award Travel on Delta flights through delta.com and the Fly Delta app. Discount not applicable to partner-operated flights or to taxes and fees.
- With your Delta SkyMiles® Reserve American Express Card, receive upgrade priority over others with the same Medallion tier, product and fare experience purchased, and Million Miler milestone when you fly with Delta.
- Earn 3X Miles on Delta purchases and earn 1X Miles on all other eligible purchases.
- No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
- $650 Annual Fee.
- Apply with confidence. Know if you're approved for a Card with no impact to your credit score. If you're approved and you choose to accept this Card, your credit score may be impacted.
- Terms Apply.
- See Rates & Fees