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American upgrades inflight Wi-Fi, but stops short of making good on free messaging promise

June 08, 2023
5 min read
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American upgrades inflight Wi-Fi, but stops short of making good on free messaging promise
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Staying connected while flying on American Airlines is about to get faster, more reliable and possibly even cheaper.

The Fort Worth-based carrier announced a slew of Wi-Fi upgrades Thursday, just in time for the busy summer travel season.

Perhaps the biggest upgrade will be the additional bandwidth that American is adding to its long-haul fleet. The carrier says this will enable video streaming on wide-body jets outfitted with Panasonic satellite connectivity.

Historically, American's wide-body fleet had some of the slowest, least reliable and most expensive internet plans I've seen among the U.S. airlines. I've paid between $35 and $50 for full-flight Wi-Fi passes on routes from New York to Tel Aviv and from Dallas to Hong Kong. The speeds weren't even fast enough to browse Instagram or upload pictures without a noticeable lag.

Once these improvements are rolled out in the coming days, the airline will become the first major U.S. carrier to offer Wi-Fi with video streaming capabilities on 100% of its mainline (nonregional) aircraft.

ZACH GRIFF/THE POINTS GUY

American is also rolling out another new addition: free Wi-Fi for eligible T-Mobile customers on all regional and narrow-body aircraft by July.

T-Mobile's Magenta and Magenta Max plans include free inflight internet. The former plan includes four full-flight passes each year, with one hour of internet access available on all other flights. Magenta Max subscribers receive unlimited inflight Wi-Fi all year.

Unfortunately, T-Mobile customers will still need to pay for Wi-Fi on flights operated by Boeing 777s and Boeing 787 Dreamliners — most of which are outfitted with Panasonic connectivity.

While these upgrades are certainly noteworthy, it's unfortunate that American still hasn't made good on its 2017 promise to offer free inflight messaging to everyone.

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In 2017, Delta Air Lines was the first of the Big Three U.S. airlines to offer free messaging to all travelers. This allowed flyers to connect to the internet to use apps such as iMessage and WhatsApp without paying for a full Wi-Fi pass.

American announced the next day that it would match Delta's move "soon," without providing a concrete timeline.

Yet here we are, six years later, and American still hasn't enabled this offering. Even Southwest Airlines and United Airlines, which have much of their fleets outfitted with slower and less reliable Wi-Fi than American's fleet, now offer free messaging. So, it's a bummer that American still hasn't made good on its promise.

For its part, American told TPG that "we are continually adding new products and evaluating new offerings to bring to customers. Customers using ad-sponsored Wi-Fi on our Viasat aircraft allows for time-limited sessions that include email and messaging offerings."

All of these enhancements come as there's been an increased focus on upgrading the inflight Wi-Fi experience in recent months.

Heading the improvements is Delta, which formally unveiled free fleetwide Wi-Fi for SkyMiles members earlier this year. The airline is still retrofitting existing jets with this upgraded service, but the rollout is expected to finish by the end of 2024.

ZACH GRIFF/THE POINTS GUY

Of course, JetBlue was the first U.S. airline to start offering free Wi-Fi back in 2013. Other carriers, such as Alaska Airlines and United, recently lowered Wi-Fi prices to just $8 a flight. Even ultra-low-cost discounter Spirit Airlines debuted Wi-Fi on its yellow Airbuses last year.

In addition to Wi-Fi upgrades made by the carriers, satellite providers have also been racing to improve their connectivity offerings. ViaSat, one of the leading inflight Wi-Fi providers, recently launched its much-anticipated ViaSat-3 satellite that promises to deliver a faster and more reliable connection beginning in the next couple of weeks.

ViaSat now faces stiff competition from Elon Musk's Starlink. Starlink recently debuted on JSX, and it will be outfitted on Hawaiian Airlines jets in the coming months and years.

Earlier this year, I flew on one of JSX's Starlink-enabled jets, and I was blown away by the speeds, reliability and performance of the network.

In addition to American's Wi-Fi upgrades, the airline is bringing some other passenger-experience upgrades to the skies, including refreshed menus and buy-on-board offerings.

Related reading:

Featured image by ZACH GRIFF/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.