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American Airlines and Virgin Atlantic invest in eVTOL startup with potential aircraft orders

June 10, 2021
3 min read
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American Airlines and Virgin Atlantic invest in eVTOL startup with potential aircraft orders
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American Airlines and Virgin Atlantic each said Thursday that they are investing in Vertical Aerospace, a U.K.-based electric vertical takeoff and landing (eVTOL) startup.

Vertical is one of a number of companies racing to develop and certify an eVTOL vehicle, which startups argue could transform the future of urban mobility, shuttling passengers into, out of, and around cities with little noise and virtually no carbon pollution, replacing helicopters and potentially some cars.

Critics, however, say that the actual impact of eVTOLs will be minimal, as most designs currently in development can only carry four to five passengers and will have limited range, along with adding to already-congested airspace around cities. Rather than replacing traditional commercial aircraft, which are harder to electrify due to the scale of battery needed, they could replace cars in some use cases — "flying taxis," in essence.

American said that as part of the investment, it had pre-ordered up to 250 aircraft from Vertical — a potential preorder commitment of $1 billion — "subject to certain future agreed upon milestones and other terms." The airline also has an option to order 100 additional aircraft.

American said it also planned to give Vertical $25 million in funding through a private investment in public equity (PIPE) transaction, although it was not immediately clear whether this was the investment being announced today, or an additional future investment.

Virgin Atlantic, meanwhile, said it had agreed on an option to purchase up to 150 aircraft from Vertical, and that it was exploring the possibility of a joint venture to create a Virgin Atlantic-branded short-haul eVTOL network in the U.K.

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Image courtesy of Virgin Atlantic.

Virgin said that it expected to use the aircraft to "enable sustainable, price competitive, regional connectivity across the first and last 100 miles of the customer journey," for instance, transporting a passenger from London's Heathrow airport to Cambridge.

Avolon, an aircraft leasing company, also announced that it would order up to 500 eVTOLs from Vertical, and would be the launch customer for the aircraft.

Vertical's VA-X4 aircraft seats up to four passengers and can fly over 100 miles at speeds of up to 200 miles per hour. According to American Airlines, the aircraft will be "zero-carbon," presumably as long as it is charged from green electricity sources.

More: Boom’s supersonic jet could one day fly the president of the United States

American described the investment as "the latest in the airline’s commitment to sustainability." However, it is notable that the VA-X4 could not replace any current aircraft, due to its limited capacity and range. Rather, should it come to fruition, it would likely represent a new avenue of business for American, such as small charters or transporting passengers to or from airports. The airline declined to comment on potential future use cases for the aircraft.

American is not the first U.S. airline to invest in an eVTOL startup. United Airlines said in February that it would purchase 200 aircraft from Archer Aviation. The news also comes a week after United said it would invest in Boom Aerospace, a company attempting to develop a supersonic commercial aircraft that could meet airlines' economic and environmental requirements.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.