New sign-up bonus and card design option for new Amazon Prime Visa cardholders — but is it worth it?

Jan 21, 2021

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Editor’s note: This post has been updated with new information. 

If you do most of your grocery and household shopping at Whole Foods and on Amazon, the Amazon Prime Rewards Visa Signature Card may be one of the cards you’re considering. Amazon Prime members get 5% back on Amazon and Whole Foods purchases, 3% back on at restaurants, gas stations and drugstores and 1% on everything else — all for no annual fee.

The card just added a new sign-up bonus and card design option for new cardholders, but is this new offer worth it?

The information for the Amazon Prime Rewards card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

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New design and sign-up bonus

(Photo by Jill Bressler/The Points Guy)

Chase (the bank that issues the Amazon Prime Visa) and Amazon have added a new Whole Foods centric card design option for new cardholders. And with this new design comes a new sign-up bonus: Earn a $100 statement credit after you spend $100 at Whole Foods Market stores with the card in the first two months from account opening. That’s $100 in groceries.

Those who opt for the original design of the card receive a different offer. Personally, my account lists the following offer: Earn a $150 Amazon gift card instantly upon approval. But some may see an offer for a $70 gift card instead.

Related: Is the Amazon Prime card worth the cost? 

Which is better?

Neither are spectacular compared to some of the bonuses worth $1,000 or more, but the $150 Amazon gift card that is instant upon approval is certainly easier to earn and objectively more valuable. However, if you don’t frequently shop at but do spend a considerable amount of your budget at Whole Foods, the Whole Foods offer could be more valuable.

Amazon gift cards can’t be used at Whole Foods (not even to purchase a Whole Foods gift card at Amazon), so if you are more likely to use a $100 statement credit on your Whole Foods purchases (and like the new card design), that could be the route to take. And if you are one of the people who see a lower $70 offer (and you would use the $100 statement credit for Whole Foods purchases), that is going to be your best bet.

Related: 3 reasons why the Amazon Card is on my 2020 wish list

(Photo by Eric Helgas/ The Points Guy)

Bottom line

The new card design and sign-up bonus do not change any other benefits of the card. Keep in mind that in order to apply for the Whole Foods version, you’ll need to apply through its dedicated landing page.

In my opinion, neither of these offers are standouts, and if you’re looking for a card that earns rewards on groceries, there are much better options out there.

Featured image by Jill Bressler/The Points Guy. 

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 3X points on dining and 2x points on travel, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®.
  • Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
Regular APR
16.24% - 23.24% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
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Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.