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More time to book? Airline scheduling strategy just got a pandemic-era overhaul

Feb. 17, 2021
4 min read
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More time to book? Airline scheduling strategy just got a pandemic-era overhaul
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Whether the pandemic ends next month or next year, airlines are getting ready for your first post-lockdown vacation.

To that end, three U.S. carriers recently extended (or will extend) their schedules well into early 2022, giving pandemic-weary travelers a multitude of trip options.

While it's not surprising to see airlines extend their schedules, what's interesting is the differing ways in which they're going about it.

On Thursday, Feb. 18, JetBlue will extend its schedule, which currently ends on Sept. 7. Historically, JetBlue has operated on the low-cost-carrier model of adding flights in months-long chunks.

Going forward, the carrier confirmed to TPG that it'll move to a rolling model, where flights are available for purchase from the current date to 331 days in the future.

That's a notable strategy shift for the airline. In addition to offering customers a larger range of dates, this also aligns JetBlue's schedule with the "Big 3" network carriers, which all operate on a similar rolling model.

For JetBlue, that means it can compete on tickets purchased well in advance.

The move also helps streamline JetBlue's upcoming Northeast-focused partnership with American Airlines. Codesharing on flights to and from the New York and Boston areas is one of the key selling points of the tie-up, and aligning the booking window is likely a stepping stone in that direction. (Of course, JetBlue's pilots still need to agree to the deal.)

Two of the nation's other budget carriers recently extended their schedules, but for a different reason, reports Cranky Flier.

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Both Frontier and Sun Country are currently booking travel through April 2022 — more than 14 months from now.

Most airlines can't just extend the schedule for over a year from now and have a good grasp on its future route map and timetable. But for Sun Country (and likely for Frontier too), that's not an issue.

Related: Wait to change or cancel your flight for a refund

Minneapolis-based Sun Country told Cranky Flier that many travelers book the same trips every year. Whether it's the annual pilgrimage to grandma in Florida or a winter escape to Aruba, this distinct booking pattern presented a problem for the carrier.

When customers first canceled flights due to the pandemic in early 2020, they might've booked for later in the year or in early 2021, only to cancel their plans once again when faced with new variants and a slower-than-expected vaccine rollout.

When it came time to rebook the trip for the third time, many customers were faced with an issue: their tickets were slated to expire before Sun Country's 2022 schedule was available for booking.

That's when the carrier decided to extend its schedule into 2022 — to get customers to redeem their expiring travel credit for flights they might actually take.

Regardless of the underlying strategy, extending schedules into 2022 underscores the way airlines are adjusting to the pandemic. With passenger traffic down significantly year-over-year, carriers are preparing for the day that demand bounces back, whenever that may be.

More: The full guide to airline schedule change polices

In an exclusive interview with TPG, American CEO Doug Parker said that "the problem is because the consumer doesn't know. The consumer is saying, ‘when I feel safe, I really want to travel.’ I'm thinking that's going to be six months from now. So none of us knows — is my point on this — when demand will return. That's why you have to make sure you have your airline ready when it does.”

Of course, putting more dates on sale gives carriers more opportunity to capture the post-pandemic travel rush.

It also comes with a big downside for travelers: airline schedules might not stick. With last-minute schedule changes happening nearly every week during the pandemic, what airlines file today may not actually operate 12 months from now.

Featured image by Bloomberg via Getty Images
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Annual Fee

    $325
  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.