This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
Air France said Thursday that it’s officially canceling its budget brand aimed at millennial flyers, Joon, after only a year of operation.
Rumors had been swirling for about a month that Joon was on the chopping block after Air France-KLM’s new CEO Benjamin Smith took the helm of the aviation group. Reuters reported back in December 2018 that Smith “doesn’t understand the positioning or identity of Joon,” which branded itself as a youthful, modern and inexpensive option for flyers.
Apparently, Smith wasn’t the only person who was confounded by Joon’s target customer base. “The brand was difficult to understand from the outset for customers, for employees, for markets and for investors,” Air France said in a statement Thursday. “The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand.”
Joon’s fleet and staff will be folded into the larger Air France brand, including the new Airbus A350 it has on order. The airline operated 15 aircraft, including four Airbus A340s, which TPG staff reviewed last year.
According to the company, all flights that have been sold, or will be sold in the future, will be operated by Joon until the brand re-integration is complete, at which point the flights would be taken over by Air France.
The exact timeline for the integration remains unclear. Request for comment to Air France were unreturned by time of publication.
Featured image by LIONEL BONAVENTURE/AFP/Getty Images.
With some great bonus categories, the American Express Gold Card has a lot going for it. The card offers 4x points at US restaurants, at US supermarkets (up to $25,000; then 1x), and 3x points on flights booked directly with airlines or through amextravel.com. It is currently offering a welcome bonus of 35,000 bonus points after you spend $2,000 in the first three months.
- Earn 35,000 Membership Rewards® Points after you spend $2,000 on eligible purchases with your new Card within the first 3 months.
- Earn 4X Membership Rewards® points at U.S. restaurants. Earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per year in purchases, then 1X).
- Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
- Earn up to $10 in statement credits monthly when you pay with The Gold Card at Grubhub, Seamless, The Cheesecake Factory, Shake Shack, and Ruth's Chris Steak House. This is an annual savings of up to $120. Enrollment required.
- $100 Airline Fee Credit: up to $100 in statement credits per calendar year for incidental fees at one selected qualifying airline.
- Choose to carry a balance with interest on eligible charges of $100 or more.
- No Foreign Transaction Fees.
- Annual Fee is $250.
- Terms apply.
- See Rates & Fees
Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.
Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.
