Air France’s ‘Millennial Airline’ Joon Is Officially Axed
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Air France said Thursday that it’s officially canceling its budget brand aimed at millennial flyers, Joon, after only a year of operation.
Rumors had been swirling for about a month that Joon was on the chopping block after Air France-KLM’s new CEO Benjamin Smith took the helm of the aviation group. Reuters reported back in December 2018 that Smith “doesn’t understand the positioning or identity of Joon,” which branded itself as a youthful, modern and inexpensive option for flyers.
Apparently, Smith wasn’t the only person who was confounded by Joon’s target customer base. “The brand was difficult to understand from the outset for customers, for employees, for markets and for investors,” Air France said in a statement Thursday. “The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand.”
Joon’s fleet and staff will be folded into the larger Air France brand, including the new Airbus A350 it has on order. The airline operated 15 aircraft, including four Airbus A340s, which TPG staff reviewed last year.
According to the company, all flights that have been sold, or will be sold in the future, will be operated by Joon until the brand re-integration is complete, at which point the flights would be taken over by Air France.
The exact timeline for the integration remains unclear. Request for comment to Air France were unreturned by time of publication.
Featured image by LIONEL BONAVENTURE/AFP/Getty Images.
Welcome to The Points Guy!
Earn 90,000 bonus miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new card in the first three months of card membership. Offer ends 11/10/2021.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Limited Time Offer: Earn 90,000 Bonus Miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new Card in your first 3 months. Offer expires 11/10/2021.
- Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
- Earn 1X Miles on all other eligible purchases.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA Pre✓®.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees