This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

Air France said Thursday that it’s officially canceling its budget brand aimed at millennial flyers, Joon, after only a year of operation.

Rumors had been swirling for about a month that Joon was on the chopping block after Air France-KLM’s new CEO Benjamin Smith took the helm of the aviation group. Reuters reported back in December 2018 that Smith “doesn’t understand the positioning or identity of Joon,” which branded itself as a youthful, modern and inexpensive option for flyers.

Apparently, Smith wasn’t the only person who was confounded by Joon’s target customer base. “The brand was difficult to understand from the outset for customers, for employees, for markets and for investors,” Air France said in a statement Thursday. “The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand.”

A Joon Airbus A340. Image by RIck Vanover / The Points Guy.

Joon’s fleet and staff will be folded into the larger Air France brand, including the new Airbus A350 it has on order. The airline operated 15 aircraft, including four Airbus A340s, which TPG staff reviewed last year.

According to the company, all flights that have been sold, or will be sold in the future, will be operated by Joon until the brand re-integration is complete, at which point the flights would be taken over by Air France.

The exact timeline for the integration remains unclear. Request for comment to Air France were unreturned by time of publication.

Featured image by LIONEL BONAVENTURE/AFP/Getty Images.

Know before you go.

News and deals straight to your inbox every day.

The best beginner points and miles card out there.
Chase Sapphire Preferred® Card

NEW INCREASED OFFER: 60,000 points! With great travel benefits, 2x points on travel & dining and a 60,000 point sign up bonus worth up to $1,200 in value, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.

Apply Now
More Things to Know
  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
  • Chase Sapphire Preferred named "Best Credit Card for Flexible Travel Redemption" - Kiplinger's Personal Finance, June 2018
  • 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
  • No foreign transaction fees
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
  • No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards
Intro APR on Purchases
N/A
Regular APR
18.24% - 25.24% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.